The Holiday Shopping Season In India Is Coming To The Top Three Big Business Tycoons.

From the end of September to the beginning of December, it is a very important holiday shopping season for Indians in a year. It is also a time for India retailers to fight hard.

In order to attract traffic and increase sales, India's Flipkart, Snapdeal and Amazon three big business giants began to compete fiercely.

From the US "CNBC" report in October 7th, it is learned that the new slogan of India electric business website Snapdeal is "for others, today is a big day, for ourselves, today is no different", to dig the rival Flipkart.

Arvind Singhal, chairman of retail consultancy Technopak, said: "the competition among India's electricity suppliers is more intense. Yesterday was the first war. In the next few days, we will see the confrontation between the three giants, namely, Flipkart, Snapdeal and Amazon, which will be even more brutal."

With the advent of the India Festival, e-commerce enterprises have taken the share of consumer e-wallet through discounts and promotions.

Dheeraj Sinha, chief strategist of Grey group, an advertising marketing agency in South Asia and Southeast Asia, said: "the media are filled with advertisements for e-commerce companies, and most retailers are trying to support passenger traffic and sales.

Because there is no profit visibility, the comparison between online retailers is mainly about customer volume and sales volume.

The India shopping festival began in late September and ended in early December.

According to Technopak data, it occupies 40% of annual sales, and is a critical period for the entire retail industry.

As a sneer at Snapdeal, India's biggest online retailer, Flipkart, reached $1 billion in 10 minutes.

However, the overall level of India's electricity supplier industry still lags behind China. In 2014, the size of China's online retail market is expected to exceed US $180 billion, and there is still room for growth.

According to the joint report of KPMG and India Internet Mobile Association, the size of the India electricity supplier market in 2013 was US $13 billion, which is expected to reach US $70 billion by 2020. This is mainly due to the promotion of Internet penetration, the improvement of infrastructure and the improvement of payment delivery system.

It is understood that at present, there are about 196 million Internet users in India, compared with China's 6.2 billion to speak less than 1/3.

But the excitement of Singhal is not the potential growth of Internet penetration in India.

"We have an optimistic spirit of the electricity supplier industry, which is mainly affected by capital."

According to the UK report, the venture capital invested in the India electricity supplier industry in 2014 has exceeded US $1 billion. Domestic and foreign funds hope that local enterprises can imitate the European and mainland electricity supplier enterprises to develop.

In the next 6 months, India enterprises, such as Tata Sons, Reliance Industries and Aditya Birla group, will set foot in the electricity supplier.

"In the near future, we will consider investing hundreds of millions of dollars in the development of electricity providers."

Singhal said.

At home and abroad

In the field of electronic commerce, not all industries are happy to see it.

Retailers are under heavy pressure from strong discounts from competitors.

"It's normal for consumers to sit down to eat after shopping, take smart phones to browse and buy some similar or similar products they see in the mall, and consumers in India do not have a strong sense of brand."

Singhal said, "department stores and ordinary retail stores are now being attacked by two sides. Apart from increasing fixed costs, sales are not ideal."