100 Billion Market Upgrading, Expanding Market And Seeking Greater Recognition

In the western new town of Shengze, an oval building is particularly noticeable. This is the newly opened Shengze International Convention and Exhibition Center. It is known as "the cocoon of the city" and is pregnant with the hope of the Millennium silk capital.

In October 16th, First Jiangsu Shengze Textile Expo will be opened here. This exhibition not only sets up a new interactive platform for Shengze's textile industry's internal and external trade, but also carries the upgrading of the 100 billion China's Eastern Silk Market and expands the responsibility of Wujiang's textile industry at home and abroad, attracting and radiating power, leading the new fashion of Chinese fabric.

100 billion market challenges

Urgent need to enlarge brand effect and expand market sales

Shengze, one of China's four largest silks, is famous for its "sunrise, clothing and quilt".

At present, Shengze has nearly 2500 textile and weaving enterprises, 130 thousand sets of textile machinery and equipment, 3 million 250 thousand tons of annual spinning capacity, 12 billion years of weaving capacity and 4 billion meters of dyeing and finishing capability. The annual turnover of China's Eastern Silk Market, which is dominated by Shengze and covering Wujiang, has exceeded 100 billion yuan. More than 6500 textile companies and businesses have been gathered in the ten major business areas.

However, with the new economic development and increasingly fierce competition in the industry, as one of the most important textile industry clusters in China, the Eastern Silk Market is also in urgent need of upgrading and further expanding market sales.

"Buyers have many old faces and few new customers. There are many orders in the market and a small amount of spot trading. On the contrary, spot trading of the next door neighbor Shaoxing Keqiao textile city is relatively active. With these questions, the Eastern Silk Market specialized team visited Keqiao and found that there were 70% of them. Fabric From Shengze. Coincidentally, at least 40% of the fabrics in Guangzhou's Zhongda Textile City are produced in Shengze. "Shengze cloth" accounts for a large proportion of the famous textile fabrics market in China, but unfortunately, the buyers at the scene are not aware of this.

"We have such a large industry and scale, but our market is still in the stage of the order market, the industry is old, and sales are difficult to further expand, which is not consistent with the importance and importance of the market in the whole country." Zhao Juguan, deputy secretary of the Shengze municipal Party committee and director of the Oriental Silk Market Management Committee, spoke of the common worries of Shengze people.

"Good cloth is also afraid of deep alley". In recent years, Shengze has stepped up the transformation of the textile industry, and through several rounds of technological transformation and equipment renewal, spinning, weaving, printing and dyeing and other major equipment are in the leading position in China. The types of textile products are developed from silk and polyester products to the direction of blending and composite, from traditional materials to home textiles and even industrial cloth, from single weaving to warp knitting. However, publicity and promotion efforts are relatively weak.

"To hold the first Textile Expo is to rely on the important production base of China's textile fabrics, the trend of China's popular fabric trends to release the base and the purchasing base advantage, and display the latest textile products of original, original and popular to domestic and foreign clothing and fabric sourcing enterprises, enlarge the brand effect of the Oriental silk market, enhance the comprehensive competitiveness of the textile industry cluster, and start the" Chinese fabric look at Shengze ". Li Jianjiong, Secretary of the Wujiang District Committee, Secretary of the Party committee of Shengze town and Secretary of the Party Working Committee of the Oriental silk market, said.

"Gao Da Wang" grand meeting

Improve spot trading volume and expand industry influence

　　 Load bearing With the expectation of the Millennium silk fabrics, the first Textile Expo will surely become a "grand and prosperous" event.

High level. This event has invited the China Textile Industry Federation, the China Textile Import and Export Chamber of Commerce, the Jiangsu Textile Industry Association and the domestic textile specialized market, the European and American International buyer, the clothing brand designer and so on authoritative authority and the industry elite to attend. At the same time, exhibitors are outstanding leaders in the field of R & D and production of popular fabrics.

Large scale. The exhibition has a total area of about 10 thousand square meters, which is divided into functional fabric area, dress / fashion women's fabric area, sports / leisure fabrics area, home textile bags and original (auxiliary) area. During the three day exhibition, there will be 14 sub activities including the international fabric design competition, the textile and garment industry chain transformation and upgrading summit, and the domestic and foreign buyers' procurement meeting.

Popularity. As early as three months ago, the organizers sent 100 thousand invitations to the famous clothing enterprises nationwide, and sent special people to the famous domestic markets and exhibitions to issue promotional materials. Before the famous Shanghai Textile Expo, the holding time of the exhibition is more conducive to attracting large numbers of buyers from home and abroad to attend the exhibition.

"Do enough homework, move your brains and work hard to achieve only one goal, get through the last mile from fabric enterprises to garment enterprises, improve the spot trading volume of the market, and expand the influence of the industry." Zhao Juguan said that through the Textile Fair, they need to let domestic and foreign clothing enterprises and fabric buyers know that in Shengze, Wujiang, there is not only a popular fabric production base, but also a direct wholesale wholesale market.

It is learnt that as a long-term activity, the Shengze Textile Expo is tentatively scheduled to be held once a year. In the future, the organizers will also consider increasing the frequency to two times a year, that is, spring and autumn. In addition, the Oriental silk market will hold a China fashion conference next year. It will cooperate with China Apparel Association to hold industrial forum and fabric promotion activities, and strive to attract famous Chinese garment enterprises to settle in Shengze, further enhancing the scale benefit, brand effect and market agglomeration effect of Shengze textile industrial cluster.

Opportunities to seek customers

Mold the exhibition brand and set up the vane of fashion fabric.

Corresponding to the local government departments to prepare for the rainy day, textile enterprises in Shengze and surrounding areas also have high hopes for the first Textile Expo.

When the market is good, do business with old customers. Now, the macroeconomic downturn, we must take the initiative to attack, can not hang on a tree. Suzhou Jin Koda textile Polytron Technologies Inc is a small and medium-sized enterprise in the Oriental Silk Market dedicated to the development of high-end elastic interwoven fabrics. It is the national elastic fabric development base.

At this year's Suzhou Expo, Kim Koda will carry different high-end fabrics, which are developed according to popular colors and styles, and make new fabrics such as cotton, linen, mordel, Tencel and so on. It will provide customers with more intuitive and upright feeling from design, research and development to innovative production of garments, attracting buyers' eyes with innovative products and ideas.

"Indeed, Shengze textile enterprises have developed new products in recent years, and the" massive economy "is being transformed from simple cloning to pursuit of characteristics and upgrading. The responsible person of the Oriental Silk Market Management Office said that the market now has 18 national textile product development bases, and the "China popular fabric", which has the highest award in the textile industry, has totaled more than 900. The strong R & D strength has increased the bottom line of Shengze textile enterprises' fight market, and also caused the current Textile Expo to be "hard to get".

"Shengze International Convention and Exhibition Center has 276 booths, but attracted thousands of enterprises from home and abroad to compete for it. The lease was completed in May of this year." The person in charge said that in order to ensure fairness and impartiality and allow more enterprises to have the chance to show up, all enterprises participating in this fair will receive only one booth, 12 square meters, regardless of their size and fame.

"For local enterprises, the biggest advantage of exhibiting at home is the right place." Wujiang Fuwa Weaving Co., Ltd., the relevant responsible person said that by then, hundreds of domestic and foreign merchants came in a rush, so long as they succeeded in holding one or two of them, they had already accomplished. Moreover, in the morning, we can enter the factory for inspection in the afternoon, saving time and effort.

"As a brand new exhibition brand in Shengze, the first Textile Expo will ensure the differentiation, branding, high-end and fashion of the exhibitors, so that exhibitors and exhibitors can truly feel that this represents the vane of fashion fabrics." Zhao Juguan said.