Nine Herding King: Seiko Twenty-Five Years, Building Dream For A Hundred Years Brilliant

25 years old, in the life of a person, is full of vigor and hope of age, for an enterprise, too.

In October 1, 1989,

It has been born for 25 years.

From "China's first trousers" to "Dream China's first trousers" and then to the "Chinese men's pants Market 14 consecutive sales", from "trousers expert" to "men's pants experts" and then to "dress consultant", from single category to series products to promote lifestyle changes, Jomoo Wang Jian has 25 Seiko quality, and is carrying forward the dream of "tree Centennial enterprise".

Entrepreneurship: animal husbandry and animal husbandry

There was no factory building, no equipment, no workers, and chairman of the company.

In the home town of Jinjiang, the town of Zao town rented a house of 500 square meters as a factory building. The original capital of the venture was only 72000 yuan, and several second-hand side locking machines and cutting beds. Sewing machines, scissors and stools were all carried by the workers themselves.

In other people's eyes, Lin Congying may be making an uncertain career, but he believes in his decision making and market perception, and then his trousers produced in Dalian and Qingdao also prove his vision.

Brand is the soul of product.

Once the market is opened, how can consumers remember your products? Brand names are particularly important.

For this reason, Lin Congying and his entrepreneurial team had a lot of brains.

After careful study of the world famous clothing brands, they came to the conclusion that clothing brands can only be durable if they are closely related to their traditional culture.

After a lot of thinking, they named the brand "nine herding king". This seemingly simple three words contain the Confucian concept of "herding the heart and herding the world", inheriting the tradition of the Lin family of "Jomoo Chuan Fang" and establishing the lofty goal of "Jomoo as king".

Dream: leading Chinese men's trousers

In 1992, a new craze for opening up and construction was launched in the whole country. Nine Mu Wang focused on the production of "western trousers", strengthened product quality management, and accelerated the expansion of sales network, aiming at the middle-income consumer force, producing high-grade trousers.

By 1996, the company's annual production and sales of top grade trousers reached about 200000.

In 1997, the company built a new standardized factory building, set up the "nine Mu Wang trousers trousers counter" in more than 400 major shopping malls in various provinces and municipalities, and put forward the idea of "China's first trousers".

In 2000, the total market share of the nine trousers' western trousers was first ranked among the similar products of the whole country, and became a well deserved "trousers expert".

In the same year, he proposed the development strategy of "male trousers as the core, men's suits and men's casual clothes as two wings" for the overall dress of Chinese men, and began to expand from a single trousers "point" to a series of men's products.

As of 2013, the total market share of the nine men's trousers has ranked first in the country for 14 consecutive years. The overall market share of jacket has ranked second in the country for 7 consecutive years. The overall market share of business casual men's clothing ranks first in the country for 4 consecutive years, achieving the achievement of "men's trousers outshine each other and the products are fully blooming."

Insisting: focus on Seiko quality

For a manufacturing enterprise, productivity is only the performance of enterprise development, but quality is the life of enterprise development.

"Without the perfect quality of products, the king of nine had nothing."

From the first day of business, the king of quality has always put the quality of products in the first place. In 1995, the fabric of "heavy pound and ramie yarn" was sold over a million pieces of western trousers and single products. In 1999, the event of "burning the inferior products and pants" that had caused a great sensation in 1999 focused on the burning of hundreds of pairs of trousers that were detected in the production process. This shows that the king has already taken the initiative in the industry and is responsible for improving the quality of the products to the height of the lifeline of the enterprise.

Till now, nine Mu Wang has insisted on Seiko 25 years.

In the production process of the nine herd Wang products, there is a nearly harsh standard: a qualified nine Man Wang men's trousers need 98 streamlined cutting, 23 thousand stitching, 30 times ironing and 108 sewing processes.

And the products of the nine herd kings must pass through the "360 degree static and dynamic visual test", "-8 low to 160 degrees soft soft wrinkle treatment" and "26 physical and chemical tests".

Why do we do this? The purpose is to make every product produced conform to the standard, and to ensure that it has a higher dimensional accuracy. For example, the purpose of "30 times ironing" is to keep a pair of trousers unchanged. "23000 stitching" is an operation to ensure the quality of products.

This is the insistence of 25 years as a day, making "professional quality" become the golden signboard of the product of "nine herd king", thus gaining more and more consumers' recognition and trust.

Gratitude: fulfilling social responsibilities

Lin Congying, chairman of the nine Mu Wang company, often said to his employees, "enterprises are bigger but bigger than consumers. Our wages come from consumers. We have no reason not to provide consumers with good products and services."

In the past 25 years, Jiu Wang has been grateful for the brand mission of "providing men with high cost performance Seiko fashion clothes", and has continued to host a series of large-scale brand activities to communicate with consumers and deliver high-quality and high quality lifestyles.

Since 2012, nine Mu Wang has launched the two annual brand activities - "Seiko Art Tour" and "elegant gentlemen ambassador". It has deepened the brand experience of VIP customers and has been well received by consumers.

King Mu not only returns to consumers with Seiko, fashion products and quality services, but also enthusiasts public spirited and actively fulfill social responsibilities.

The hope project, the establishment of teaching reward fund in Tibet Shannan, the heroic heroic donation, the exclusive assistance to the Xiamen Philharmonic Orchestra Tour to Taiwan, the Wenchuan earthquake in 2009, the Ya'an earthquake in 2013, and the 2014 Ludian earthquake, the nine Mu Wang in the first time acted quickly, actively responded, donated money, and carried out the corporate responsibility and mission to repay the state and give back to society.

At the same time, as the industry's leading men's clothing brand, nine Mu Wang also took the initiative to assume the responsibility of personnel training and technological pformation in the garment industry, and actively carried out strategic cooperation with the China Fashion Designers Association, naming the new fashion designer award of China, providing excellent design talents for the development of the industry, providing them with a display platform for integration of production, learning and research, helping and promoting the growth of new fashion designers, and sponsoring the first Chinese Design Competition (trousers), the Chinese trousers design (Elite) competition, to excavate and support potential excellent Trousers Design and technical personnel, and train comprehensive skills designers with design, edition and technology to integrate the training of talents in the industry.

Nature tests the scale of a species's success. It depends on whether the species is propagated and whether the success of an enterprise is determined by whether the enterprise can survive for a long time.

To be an enterprise is not a 100 meter sprint, but a marathon race. It is stronger and longer. The criterion of success is not strong but persistent.

At the age of 25, the nine year old king of the year of 9, carrying the vision of "leading the Chinese men's trousers to become the leading brand of business men's clothing", is steadily advancing. Lin Congying said that his dream is to build the nine year old king's brand for hundreds of years.

A country has a dream of a country.

As a brand's "Chinese dream", it is to teach Chinese men how to dress and let Chinese men enter the world, when they can wear their taste, wear dignity and wear the national style.

Only we all love our national brand, love our own country, support more national enterprises to become bigger and stronger, and go to the world. The "Chinese dream" of the great rejuvenation of the Chinese nation can really be realized.