Wanda Business Collides With O2O

The fourth generation of commercial complex launched, O2O layout, electricity providers vigorously expand, entity mode three or four line urban channel sink, the so-called "Wanda speed" all shocks China's commercial real estate sector and related industries.

Business models of fast market reaction, big investment online business, and laying of real estate across the country.

It is not too bad to describe the Wanda Group with the commercial empire.

The eight annual Wanda Business Annual Meeting (hereinafter referred to as the "ten thousand chamber of Commerce") has attracted many enterprises to participate.

Who says dress?

For Wanda's heavy project, general merchandise, the news from "going to costumes" has spread like wildfire, until Wanda will continue to increase the practical measures of the department store business, and has witnessed this business meeting.

According to statistics, a number of garment enterprises and brand agents have completed the ready signed contract.

At the scene of the 10000 chamber of Commerce, a number of garment exhibitors interviewed by reporters said that clothing occupies an important position as a sales department in department stores or shopping centers.

Although consumers have paid more attention to experiential shopping in recent years, the improvement of catering and other categories in shopping malls has promoted the pformation of clothing brand from extensive management to refinement, and at the same time, it has merged with the operation innovation of commercial bodies. Clothing, as a necessary consumer category of consumers, has driven the effective passenger flow of shopping malls to a certain extent, thus improving the rate of consumption turnover and bags. However, the exhibitors have also reminded that brand positioning should match the business location of shopping malls so as to form a virtuous circle of sales.

On entity

In fact, Wanda will sink the channel, and Wanda Plaza will have three or four cities in succession in the future.

In this regard, clothing brand sales channels have also been adjusted accordingly: "in the past few years, our brand channels are mainly distributed in the domestic second tier cities. With the rapid development of urbanization, the increase of the consumption level of the three or four tier cities has also made the clothing brands see potential business opportunities, especially in the form of shopping mall, which is favored by most consumers. We have formed an agreement with Wanda's three or four line city layout and deepened the cooperation intentions of both sides."

Shi Shi, director of the brand of Buyi Lei women's clothing brand, also mentioned that one-stop shopping has become the current consumption trend, and the fourth generation commercial complex introduced by Wanda is a combination of culture, tourism, commerce, hotels and other forms, which not only enriches consumption, but also facilitates the effective complementarity of various products in the body.

Xie Caigui, the brand leader of the upper class family, said that the one-stop shopping and the rapid development of the baby industry promoted the increase of children's status in the shopping malls, and at the same time, more and more consumers paid attention to the paternity garments in the shopping malls.

O2O collides with sparks?

On the line, we have to remind you of the one hundred million yuan gamble of Dalian Wanda Group Co chairman Wang Jianlin and chairman of the board of directors of Alibaba group. The direct "collision" between the online and offline industries has been relished by the industry until now.

Wang Jianlin firmly believes that the traditional industries with the 2000 history can still develop so far, and there must be some fundamental reasons for their existence and foothold.

But at the same time, Wang Jianlin is not sticking to the entity model. He stressed that it is necessary to innovate as far as possible on the basis of traditional industries. This implies that Wanda may create online strategic innovation.

In this year's half year working conference held by Wanda Group, Wang Jianlin clearly pointed out: "online and offline are not either or the other. The key is how to better give consumers interaction and experience." "the key is how to better interact and experience the consumer." in 2014,

After that, today's Wanda e-commerce company is showing up.

This mode is co operated by Wang Jianlin and Baidu chairman and CEO, Robin Li, Tencent chairman and CEO Ma Huateng, through three party complementary advantages, in payment, integration alliance, big data, product and traffic integration.

Comprehensive penetration.

For apparel brands, in recent years, the proportion of online channel layout is more than that of other industries. How to balance the clothing brand online and offline is very important.

Xie Caigui said: "the electricity supplier channel provides the market development space for the clothing brand in the future. We will also consider negotiating with Wanda to help O2O channel conflict between online and offline channels."

Whether traditional retail or online giants are overweight layout.

There are 85 Wanda Plaza located in the city center, with 2 billion passengers per year.

Tencent and Baidu have huge online traffic and Internet access, and more payment systems.

For the three sides to join forces, can the real sense of the O2O effective mode of innovation, whether this model can become Wanda real estate projects as a template for the implementation of the industry, as Wang Jianlin said, electricity providers may become Wanda's fifth pillar industries.

So, Wanda how to cooperate online and offline, forming a closed loop industry, waiting for the three giant collision sparks.