"Pulse" Industry Exhibition Soft

Some say, now Spin The clothing industry is stagnant, and the trade shows are also dragged down and become "weak". However, when people are at a loss as to the trade exhibition, many textile and clothing professional exhibitions are still developing with gratifying momentum, and they are beginning to explore new development models.

All along, the exhibition of textile and garment industry is not only the development of industry, but also the cooperation of enterprises. business A quality platform for business opportunities is also a barometer for the development of the garment industry. But in recent years, financial crisis, exchange rate, raw material cost, labor cost and other factors have brought many pressures to the development of the textile and garment industry, and also affected the textile and garment exhibition industry. Many exhibitions are puzzling to find new development ideas.

　 New exhibitions are needed under the new normal.

In August and September, many people would think of such a word - Jin nine silver ten. In fact, the 4 words "golden nine silver ten" are not only limited to the current "hot car market" and "housing market". For the textile and clothing exhibition industry under the "new normal", "golden nine silver ten" is also applicable.

In recent years, newspapers, magazines or websites of various industries, and even WeChat and micro-blog, which are closely related to textile and clothing, are all the contents of various trade exhibitions. It is not hard to see that although the textile and garment industry is facing "new normal", it is under pressure from all sides. But behind these pressures, the industry exhibition is looking for new entry points and new development models to deal with the industrial transformation and development under the new situation. All the problems boil down to one point: industry What kind of way should the exhibition continue to add strength to the development of the industry?

Under pressure, the 2014 China (Dalian) garment and Textile Fair has just handed in a satisfactory answer. The exhibition has an area of 50 thousand square meters and 1500 standard booths. The exhibits include all kinds of clothing, accessories, clothing accessories, textile machinery and high-tech creative achievements display. According to the organizers, the exhibition invited 1000 exhibitors at home and abroad, including 25% exhibitors in Italy, France, Spain, Germany, the United Kingdom, Denmark, Finland, Poland, the United States, Canada, Japan, Korea, India, China Hongkong, China Taiwan and other countries and regions. Dayang, Sang Fulan, Fukuyama, Xin Wan Dai, Pierre Monte, Yushi, Hongyang and other famous local brands and domestic enterprises exhibiting from Heilongjiang, Zhejiang, Shanghai and other places accounted for 60%, textile and clothing accessories enterprises accounted for 15%, and the turnover amounted to 120 million yuan during the exhibition.

From this, we can see that there are many opinions about the "Declining Industry Exhibition", but many industry exhibitions have always been sought after by enterprises and brands. In addition to China (Dalian) International Garment and Textile Exposition, and China International Clothing and accessories fair, China international textile fabrics and Accessories Expo, China (Shenzhen) international brand clothing and apparel fair and so on many exhibitions, have maintained a good momentum of development. A comprehensive analysis of these exhibitions is not difficult to conclude that successful trade shows can provide more "value service" for enterprises and brands.

　 Exhibition needs "super value service"

During the interview in Dalian, the clothing Times reporter came into contact with many exhibitors and spectators from all over the country and Dalian. Many of them were surprised: in the background of many pressures faced by the textile and garment industry, why did Dalian's exhibition still maintain a good momentum of development? "Today's exhibition is no longer limited to attracting investment or displaying the brand image. If the positioning of the exhibition is still limited to this, then it will not be recognized by exhibitors." The director of the exhibition told the clothing Times reporter that "this year's exhibition will bring the greatest harvest to exhibitors and spectators. It should be a number of industry forums held during the exhibition, such as China's clothing industry international cooperation (Northeast Asia) forum, e-commerce and supply chain international summit, Sino French master dialogue and other high-end forums. The forum of ground gas has brought more and more information to exhibitors and spectators besides the exhibition itself, which is beneficial to both the macro industry and the micro enterprises and brands.

Indeed, in the early stage of brand growth, showing the brand image and seeking business opportunities is the main purpose of many exhibitors. However, with the maturity of China's textile and apparel brands, the starting point and hope of their exhibitors are not limited to this. In the face of more and more in-depth market operation and more and more extensive international cooperation, nowadays, the exhibition of textile and garment industry, how to provide new development mode for enterprises and brands, and provide a higher level of development platform, has become more and more attention of exhibitors. At present, many exhibitions in China are unable to meet the demand.

"The success of the Dalian exhibition is not only because the exhibition itself is indeed interesting and content, but also because this exhibition takes Dalian's clothing industry as a starting point and fully tap the potential advantages of the garment industry in Northeast Asia." The director of the exhibition said to the clothing Times reporter, "in fact, not only is Dalian, but also in other regions, the successful exhibition must be an exhibition supported by industry, which is not only practical but also grounded." In this sense, Dalian's regional advantages in Northeast Asia, as well as its long-term cooperation with Japan and South Korea in the textile and garment industry, is a great support for the sustained development of the exhibition. From this perspective, how to make good use of local industry depends on how to make good use of local industry, or whether the exhibition will be recognized and successful by exhibitors.