There Is A Magic Trick To Make Your Business Flourishing.
First of all, we should make clear the positioning of consumer groups in our clothing stores.
What class of clothing do you need to sell to? According to age, clothing stores can be divided into children's clothing, student casual wear, more than 20 year old young people's fashionable clothes, middle-aged men's women's clothing and elderly clothing.
According to the needs of consumption, clothing stores can be classified into casual clothes, high-end work clothes and fashion clothes.
It is necessary to pinpoint your clothing store before you know what your target customers are, so that you can enter the next step to consider the location of the clothing store.
The second step is to do some research to find out where most of the target customers are gathered.
Here is an example of opening a mature women's clothing store, so that you can understand my meaning more intuitively.
The best place to choose a shop is to set the shop on the business circle of the residential area, because most mature women have a heavier family background. Even if they are not full-time family women, the time for adult women to stay is the longest. If they are in the residential business circle, they will be able to go to work or go shopping and buy things. They will be more easily attracted by your clothes, so it will be easier to do business after another.
The third step is to understand the consumption ability of target customers.
It is to know where the target customers' consumption ability is near to where they have chosen. To know that if you choose the location of the shop in the high-end residential district, the owners' consumption power is higher.
clothing
The style requirements, quality requirements and so on are also relatively high.
You should according to their high demand, the clothing purchased and sold should also be positioned above the high quality.
If you are located in the old town, you should go to the local inspection first, and then purchase according to their actual needs.
The fourth step is to choose the storefront according to the actual fund position.
If you are a small investor, my advice to you is that you'd better open the shop to a lot of clothing stores.
This is not a joke.
The clothes shops that are gathered together seem to be the same industry.
compete
Increased, but in fact it is not.
The places where these clothes shops get together are often the biggest places for people to flow. Moreover, most of the people visiting these places are also looking for their own clothes at the very beginning.
And although the clothing store in the same industry is getting together, but the consumer groups are different. You sell mature women's clothing. He sells attractive men's clothing.
On the contrary, the number of people in this area has increased, and for those small investors with limited funds, you have won a larger consumption flow and easier to find a cheaper one.
The fifth step is to lower
Earnest money
For further investigation.
Now that city planning is everywhere, the most troublesome problem for shoppers is the road reconstruction, repairing sewer and repairing gas pipes, and so on. So the location of your clothing store is best located in the complete hardware facilities.
If you want to choose the owner of the store you want to rent, you have to fight well. If you really have to face the unexpected situation, you will have much more understanding.
The above is a few tips and methods for clothing store siting. If you can keep these things in mind when choosing the store locations, believe that your clothing store will be prosperous.
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