Sports Marketing Should Have An International Perspective
The Asian Games in Inchon have been dispersed, and remain in memory. In addition to the strong performance of the Chinese sports corps, there are also eye-catching performances of Chinese sporting goods companies.
It is somewhat surprising that 361 yuan invested in the sum of 100 billion yuan to sponsor the Inchon Asian Games.
There is also a few ads that inspire people's nerves, and there are 361 ads about the interaction between Sun Yang and Pu Taihuan swimming pool.
With the investment of over 100 million yuan becoming the "prestige partner" of Inchon Asian Games, such input-output ratio is not worth at all? Such a problem has gradually become a topic, which is directly related to the changing reputation of the Asian Games and, of course, is directly related to the expected return of the sponsoring enterprises.
It is undeniable that the influence of the Asian Games has been decreasing day by day, but in sports.
Marketing
The field is still a scarce resource.
As for the expected returns of sponsors, it is impossible to replicate the sensational effect of Jianlibao's entry into the Losangeles Olympic Games, but when so many staff members wear Chinese sports clothing brands in and out of the Inchon arena, judging from which angle is not a bad thing.
Moreover, it is far from the best time to evaluate the reward expectations of sponsors. It may take a long time to see clearly.
Chinese sporting goods enterprises have become Asian Games, especially overseas.
Asian Games
The partners are the embodiment of their own strength and the necessity of seeking the path of international development.
Although Chinese sporting goods companies have already gone abroad to sponsor sports teams from international sports stars and individual countries, they are mostly piecemeal and piecemeal.
In contrast, value and meaning are not comparable.
From the perspective of actively exploring the international market, too many Chinese sporting goods companies have put too much energy into domestic sports teams, domestic leagues and domestic sports markets.
Under the backdrop of the development of all circles, we should be encouraged and appreciated by some enterprises in developing the international market on the stage of Asian Games and Olympic Games.
Of course, the internationalization path of Chinese sporting goods brands will not be smooth sailing.
A few years ago, a famous sporting goods brand in China once vigorously explored the international development path, but the result was not satisfactory.
Nevertheless, there is a vision of China.
Sports brand
We must go out bravely and harvest the harvest of our own in a broader world.
- Related reading
- neust fashion | 2019 Macao Clothing Festival - Jewellery Brand Performance
- neust fashion | Macao Fashion Festival 2019:CPTTM Fashion Design And Production 2018/2019 Diploma Course Graduation Performance
- Industry Overview | Speed Up International Layout. In 2018, The Textile Industry Earned More Than 250 Billion Dollars.
- Industry Overview | The International Home Textiles Competition Awards Ceremony Was Successfully Concluded.
- Industry Overview | Longwan Destroyed 5 Old Clothes Sales Dens
- Industry Overview | North Jiangsu Textile Industry Is Taking Off. Hengfeng And Sai Deli Hit 6 Billion 500 Million.
- Industry Overview | China Will Accelerate The "One Belt, One Way" Investment In Textile Industry
- neust fashion | 2019 Cherry Blossom Fashion Show Closing Ceremony And Awards Ceremony Held In Beijing
- Fashion shoes | Nike Air Barrage Mid NFL Exclusive Red, Yellow And Black Color Shoes Officially Unveiled.
- Fashion brand | Street Brand PALACE Shanghai Pop-Up Store Is About To Open, New Location For Tide Makers.
- U.S., Semir And Other Brand Growth Is Weak.
- JICHENG Released Bamboo Fog Series In Shanghai
- Dare To Cooperate With NBA, How Big Is Anta's Appetite?
- China Leather Association Attended The Annual Meeting Of International Fur Association And Its Members' Congress.
- ZARA Enters Tmall To Seek Opportunities For E-Commerce Channels
- Hebei Province Office Issued Six Measures To Support Fur Industry Development
- Humen Garment Industry Plans To Build 6 Major Electricity Supplier Bases
- Revelation Of Subdivision Of Men'S Clothing (Four): Extension Analysis
- Pinghu Ranks Among The Three Largest Production Bases Of Luggage And Bags In China
- The Prosperity Of E-Commerce Breaks Down The Difficult Transformation Of "Traditional Luggage Wholesale Market"