Ali "Double 11": More Than 200 Overseas Businessmen Joined The War For The First Time

Another year, the "double 11" that the "chopped hands" are eager to win is coming.

From the singles day to the mass shopping day of many domestic electricity suppliers, this year's "double 11" has attracted more attention because of the successful listing of Alibaba in the New York Stock Exchange in September.

Just as Ma Yun answers the future trend of Ali after listing, "Ali will add to international business".

At the communication conference, more than 200 overseas businesses joined the war for the first time, and consumers, Hai Tao, will be able to enjoy the "double 11" price and the global package.

Domestic businesses also welcome global buyers

As the first "grand ceremony" after the listing, Ali has spared no effort in the reserve of the "double 11" army.

Yesterday, the data released by Ali showed that this year is the largest number of businesses involved in the past year, and only 27 thousand businesses have participated in Tmall alone. This does not include Taobao, Juhuasuan, and so on.

And fast track business.

Among them, up to now, more than 200 overseas merchants who have confirmed that they are involved in the "double 11" Tmall international are particularly concerned. This also means that many consumers are familiar with the sea search mode and have entered the "double 11" war situation.

"When we were conducting roadshows overseas, many investors asked the most question when" double 11 "could be globalized?" Tmall President Wang Yulei said yesterday that the listing of Ali triggered more attention to the domestic market.

To this end, this year's "double 11" period, Tmall international more than 200 overseas businesses will join the activities for the first time, this part of the goods will be across the sea through the domestic cross-border electricity supplier import tax return mode to the consumer's home.

Moreover, in order to attract consumers and avoid the worry of high cross border freight rates, this part of Hai Tao has also launched the slogan of "global mail".

Not only that, domestic businesses will also welcome global buyers.

It is understood that as a payment link, Alipay's servers have been set up in many countries around the world.

This also means that Ali's rookie network will usher in the first international show.

Wang Yulei introduced that the entire logistics link includes rookie logistics in overseas positions, cooperation with foreign logistics companies, and three links with domestic bonded zones.

Due to the development of the domestic cross-border electricity supplier import tax declaration mode, the e-commerce platform which is working with the bonded area can enjoy the convenience of goods clearance, and the tax rate is relatively low. This will also make the commodity price more favorable and the speed of logistics distribution faster.

Yesterday afternoon, the reporter registered on Tmall international website. At present, the website merchandise has not yet played the "double 11" posters, and the logistics cycle of most commodities is still around 20 days.

To this end, rookie logistics has also brought a group of overseas "small partners".

Ali said that it has entered into strategic cooperation with Singapore Post, Brazil post, Australia Post and other international postal giants, and will work together to develop a "double 11" logistics guarantee scheme, which is expected to speed up customs clearance and ensure the smooth import and export of commodities during the "double 11" period.

"Consumers in China, Hongkong, Taiwan, Singapore and other places can make self mention at the convenience store at home."

Relevant person in charge of Alibaba said that the rookie network will be invested in the "double 11" end delivery ring through joint Hongkong post, Hongkong 7-Eleven, Circle K, Taiwan family, Taiwan 7-Eleven, Singapore Post and other partners, and more than 4000 self introduction points launched in these areas.

Tmall's "double 11" online shopping Carnival started in 2009 this year is the sixth.

On November 11th last year, the turnover of Tmall and Taobao platforms totaled 35 billion yuan.

Exploring the way to expand the international market

In the industry view, Ali's "double 11" sales will be closely related to share price performance.

Can we further enhance investor confidence through the "double 11"? Yesterday, for the "double 11" sales expectations this issue, Wang Yulei as usual in the past played the "Tai Chi": "will definitely surpass last year."

Although currently in the field of C2C and B2C is still the "big boss" in the domestic electricity supplier, Ali is not without rivals.

Jingdong and Gome online chose to block Ali in the national day before the "double 11". Jingdong invested 1 billion yuan in WeChat red packets as mobile bait to promote consumers to buy appliances online; Gome online launched the "100 billion plan" for household appliances, chanting "expensive to pay", "late pay", "one day Sanda" and other slogans to attract users, and jointly with the people's Bank of China, China Merchants Bank, WeChat payment and other partners to issue 100 billion yuan "national cool coupons". It is expected to recruit tens of millions of new members for Gome online.

On the other hand,

The idea is not the Ali family.

In August 19th, Amazon China announced that it will set up a cross border e-commerce platform in the Shanghai free trade pilot area. Chinese consumers will be able to purchase and obtain Amazon's global products through this platform.

This is interpreted as Chinese consumers can scour the Amazon sea from the United States.

Internationalization is not an unfamiliar proposition for Ali.

As early as the Alibaba was founded in 1999, Ma positioned it as a global B2B service, and even moved its headquarters to Silicon Valley in 2000 and tried to expand its business quickly.

Alibaba reported in the second quarter of 2014 that international wholesale and international retail business accounted for 9.31% of its total revenue, of which the proportion of international retail business increased significantly from 1.39% to 2.27%.

According to the planning made by Ma Yun after the listing, the proportion of the future will still have much room for improvement.

Analysys International analyst Tang Jia said that after the listing of Ali or will continue to acquire mergers and acquisitions, in the mobile Internet, mainly the layout of the life service market, while supporting cross-border electricity business, accelerate cross-border e-commerce related business and overseas mobile Internet layout.

Overseas layout is a move that Ali will take. It is an ideal choice to take the "double 11" with a certain degree of recognition in the global Chinese circle. "Compared with Amazon, Ali has the advantage of being more grounded, but at the same time, it also needs to be more perfect and regular in logistics and aftermarket experience."

An electric business analyst said.

Related news

Online shopping in the countryside has reached 180 billion yuan this year.

Ali Research Institute released the 13 rural e-commerce consumer report (2014), which shows that the consumption market of rural electric business in China has expanded continuously in recent years. It is estimated that the scale of the nationwide rural online shopping market will reach 180 billion yuan in 2014.

According to the report, in the sample survey, the acceptance rate of rural residents to online shopping reached 84.41%, and the annual online shopping consumption was about 500 yuan to 2000 yuan, mainly concentrated in commodities, clothing, household appliances and other categories.

According to the report, taking Taobao online shopping data as an example, its rural consumption share has increased from 7.11% in the second quarter of 2012 to 9.11% in the first quarter of 2014.

Gao Hongbing, vice president of Alibaba group, said that although this proportion is still relatively low, it shows a steady upward trend. With the steady increase of Internet users and Internet penetration rate, the potential of rural electricity consumer market is large, and the total market volume is expected to exceed 460 billion yuan in 2016.

The report shows that China's online shopping consumers in rural areas are younger and more mobile than those in urban areas.

Among them, the proportion of rural netizens of all ages below 30 years old is higher than that of urban netizens, while 20 to 29 years old is the largest group of rural netizens, accounting for 32%.

Meanwhile, the proportion of rural netizens using mobile Internet in 2013 reached 84.6%, 5 percentage points higher than that in urban areas.

According to the report analysis, low prices, abundant commodities and convenient purchase are the "congenital advantages" that online shopping is more and more popular with rural consumers. However, the report finds that the constraints still exist.