The Four Way Will Further Enhance Multi-Channel Marketing Performance.

With the advent of year-end shopping season, retailers will strive to attract more buyers through multi-channel marketing.

The October 11th report learned that last year's holiday,

Seamless links between online, physical stores and mobile terminals provide consumers with a multi-channel shopping experience.

Online shopping, but also enjoy the convenience of physical stores pick up.

On the occasion of the holidays, the following four ways will further improve the channels.

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1, digital shop exhibition hall

In order to make the store shopping experience more abundant, retailers need to find ways to bring digital to the physical store, so as to effectively narrow the gap between physical stores and online shopping channels.

Mobile devices, like tablet computers, can provide store employees with opportunities to communicate with consumers in a deeper level in the workplace.

This will not only allow retailers to give consumers more personalized shopping experience, but also reduce the phenomenon of shoppers wandering around.

2. Flexible use of coupons.

Flexible use is very important. If coupons are only applicable to a certain channel, consumers may not choose to buy products, so retailers should extend discounts and concessions to every channel.

A retailer explains in detail when providing coupons - "we accept trial coupons via smart phones."

This is a good way to remind users of the use of coupons in any place and way when they are shopping.

3, mobile terminal product selection

Planning a specific mobile terminal product is also a good strategy, but it should be noted that this activity is easy to operate and attract attention, and at the same time, there is a sense of urgency that enables consumers to participate in the initiative immediately, rather than wait until they get home, and then buy the computer or PC terminal.

Competition / SMS: holiday shopping consumers like to compete, so retailers can encourage consumers to vote for a desired product by text message, and the product that votes the most can be sold.

Retailers can also explore the "Christmas 12 days" coupons. Once consumers choose this, they can receive text messages and extend the use time of coupons.

Mobile terminal proprietary paction: discount provided by retailers can only be used on mobile terminals.

Mobile terminal kill: in a limited time, through the mobile terminal website for product ordering.

As consumers continue to continuously confirm whether new products are launched, they can introduce traffic to mobile websites.

4, online shopping, physical stores pick up

The last challenge we need to overcome is logistics.

"Can I receive the goods on time?" and "how can I avoid freight" is the two most frequently asked questions of consumers.

With the multi-channel strategy in place, retailers have the ability to let consumers choose to buy at the moment without worrying about the loss of passenger flow caused by these two problems.

Considering, have you ever tried hard to find the most popular toys during holidays? If you have time, you can buy it online and wait for delivery.

However, if you can pick up and pack the goods in the physical store, you are more likely to buy it online.

This way can give consumers a "reassurance" to allow their children to receive gifts on time.