Grasp Reform And Pformation + Merger And Reorganization Target
According to PWC's latest report on the development of the future retail business model of "full retail and consumer expectations", although the growth of China's retail industry overall slowed down in the first 3 quarters of this year, the retail industry in the fourth quarter is expected to pick up as the consumer confidence index picks up and seasonally.
With the arrival of the end of the year, the seasonal consumption season will lead to a slow recovery of consumption, so the consumer retail market will enter a more stable period in the next few months.
GF Securities believes that with the "three public" consumer control + gold double base draws to a close, the SOE reform is heating up, and Shanghai and Hong Kong are preparing to accelerate.
Low valuation, cash rich retail enterprises have also entered the pformation climax with the help of industrial capital. It is estimated that more advanced retail formats will be able to land A shares through capital integration in the next two years.
Key recommendation portfolio: Hai Yin shares, in 2015, usher in the turning point of performance, enjoy the bonus of industry integration and extend to the entertainment culture; Hualian share, the sale of property pformation mode and performance elasticity, are expected to become China's first class shopping center operators; quality consumer company: Shanghai Jahwa, Lao Fengxiang, and Bai run shares; Hongqi chain: performance improvement, and actively promote the all channel strategy, in line with the theme of the mobile Internet era.
The climax of SOE reform is repeated: recommended portfolio of Wangfujing, Beijing urban and rural areas, Guang Bai shares, Ginza shares, e Wu Shang A, Chongqing general merchandise, and Beijing region's national standard of Cui Wei shares and first business shares.
Pacific Securities considers the whole
Retail stocks
Recommendation logic is still state-owned enterprises + mergers and acquisitions + pformation + underestimate the value.
On the choice of stocks, we can pay attention to: 1, we should pay close attention to the opportunities of reform driven by the reform of state-owned enterprises, including leading companies of state owned shares in Wangfujing, Hefei department stores and Chongqing department stores.
2, the advantages of fresh products are obvious, operational efficiency is improved, and Yonghui supermarket is actively distributed in the national market.
3, pay attention to
Ownership contest
Nanjing's new 100, A and so on.
4, undervalued values such as Xinhua Department store and A.
5, we should pay close attention to BBK, sunning and so on, which actively explore O2O.
The recommended portfolio includes Wangfujing, Chongqing department store, Hefei department store, BBK, Yonghui supermarket and so on.
And how to grasp timing.
Merger
Restructured company's trading opportunities are anonymous analysts believe: "by calculating the M & A samples in recent years, we found that the 0~30 days and 60~90 days after the resumption of the announcement of the merger and reorganization plan, and the 0~60 days after the approval of the issuance examination committee were better. In view of this, it is suggested that investors buy as soon as possible after the announcement, hold them close to the approval nodes, or buy and hold them for about 60 days after the approval."
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Besides maintenance, luxury consignment is also a new form of operation.
There are such markets in the US buffalo market and Pao o foo in Japan.
At home, Milan is booming in Hongkong, Macao, Beijing and Shanghai. Kunming's local luxury consignment is also popular in a small circle.
Xindu Longcheng's beauty and luxury care and Mei Ge, the first city in South Asia, provide such services. The price advantage of second hand luxury goods is its absolute advantage. They will be evaluated according to their style, color and popularity. They are usually sold at the original price of 2~5.
It is understood that the two second-hand luxury consignment shop business mode is very similar. First, the owner of the seller from the seller to sell the bag paction price to extract a certain proportion of consignment management fees, some 10%, some 15%, there is no custodian fee.
If there is no sales success within two or 3 months, the owner will suggest that the seller reduce the price. The other is that the consumer is eager to make the sale. The owner and the vendor agree on the price, which is basically the 70~80% sold by the owner himself.
Of course, how to ensure the authenticity of the goods in the consignment shop is the biggest problem for the consignment shop. It has great knowledge from the source, identification, market valuation and sales of the goods.
"Besides the special appraisers in the store, the boss himself must be a skilled worker, and only accept 80% new bags, and shoes and leather clothes only accept new products."
Miss Wang, director of the luxury nursing shop in the United States of America, told reporters: "every day people come to take fake products, while professional potions are not clean on the LV's fake packages, because the cortex is not the same."
In addition to offline stores, these luxury maintenance shops are both wired.
According to Wang, the average daily 2~3 package is sent to the consignment or consignment, and the consignment bag can be sold at most 1~2 months.
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