How To Decorate Underwear Stores

Underwear is a close fitting item, but underwear stores should also keep a space for fitting when they decorate.

Many lingerie shops did not take into account the need to reserve a room for customers to change their clothes in the initial decoration.

No matter what clothes it is, they need fitting rooms, and so are underwear stores.

The fitting room of the underwear shop suggests that the fitting room should set a distance away from the store door, and at the same time enable the location of the cash register to be seen.

Set up far away, naturally allows guests to pass more products, have the opportunity to spend two times.

Underwear shop decoration skills need to know, should also be reasonable use of underwear shop corner.

The corner of the underwear shop is mainly a place where customers can't walk and can't get anywhere. Like a dead angle, people can put some shop posters and display the new products in the poster.

Underwear store

We should also pay attention to the overall effect of underwear shop wall color and store appearance.

The underwear store attaches great importance to the atmosphere inside the store.

It is also very important that if customers enter the shop and find the style is wrong, the guests will not stay long.

If the lights are dim, the color of the clothes can not be displayed, and rock music will be used, the guests will also be disgusted.

The above is for you to introduce.

Some small skills that the franchisees should know in decoration, though they are inadvertent little aspects, can also reflect great benefits.

The appearance of the underwear store determines the sales volume of the whole store. Therefore, when choosing a shop to invest in underwear shops, you should pay more attention to various aspects before decorating the shop.

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1, products.

Including brand positioning, product quality, price, color, style.

Here are two points to be stressed: first, the operator must first have a high degree of recognition and trust in the selected products before he can promote the brand more confidently.

Second, we must choose the brand according to the consumption characteristics and the economic level of the local area, and we should not blindly choose the brand with interest.

Only in this way, can not be recruited to the underwear terminal of Waterloo.

2, image.

Including the location of the store, decoration image, shop display, product version, atmosphere creation and so on.

The location of underwear terminal stores is generally difficult to exist in the golden section. According to the author's research, the 20 square storefront is unlikely to survive if the rent exceeds 10 thousand yuan.

Here is an example. In Beijing Road Pedestrian Street in Guangzhou last year, there was a beauty XX underwear brand store, with an area of only 15 square meters and a monthly rent of nearly 20 thousand. The result was less than 3 months' support and a loss of 100 thousand yuan.

For the image of decoration, I think, do not blindly pursue high-end, you are what kind of price positioning, what kind of decoration, if you run products are low-grade, but the decoration is too luxurious, consumers dare not enter the store.

As long as the lighting effect is good, the logo of the brand is unified, and the image of the decoration is not too big.

At present, some companies do not know enough about this point. The cost of the super standard counters is very high, which hinders the promotion of brand image to a large extent.

3, service.

Continuously improve the professional shopping guide level and good pre-sale, sale, after-sales service.

Because the success of a store requires only one indicator to measure the customer's return.

One of the most important factors to achieve this goal is to require good shopping guide services.

It is emphasized that guided shopping should be continuously trained and studied so as to serve consumers better.

In the above three aspects, we can basically create a better underwear store.

If you want to make the store really successful, it is more important to make the store's characteristics and make a selling point. In other words, it is to build the core competitiveness of the terminal store.