Domestic Fashion Buyer Shops Flourish

Is the booming buyer shop profitable? From the perspective of the current development, several large scale shops in China are in the right direction, and some smaller buyer shops have opened up in major cities. It is foreseeable that in the next few years, the buyer shop will soon become an upsurge, while visiting the big shop is still necessary, but buying a shop is more tasty.

This year, reporters and RET Rui Yi De China commercial real estate research center, spent half a year to study and write the "Chinese buyer shop Research Report". In the process of data collection, I find that there are still many shops buying, which can be said to be explosive growth.

There are always friends asking. Select Shop Does it really make money? It doesn't look like anyone. I don't know if I can earn money, but in addition to the first "dead on the beach", I didn't close my shop.

Speaking of Lac Crawford, ranking first in the study, this time it seems that there will be no martyrs. With the three shops opened in Beijing, Shanghai and Chengdu in the past two years, the position of its eldest brother is hard to shake. It is said that Chengdu's business is particularly good. More importantly, Lian Crawford is not just selling goods, but providing services, such as providing personal shopping advisory services to customers.

I.T row second is not unexpected. After all, it has been working for a long time in China. Frankly speaking, now the proportion of big I.T in I.T group is getting smaller and smaller, so developing private brand is always the strategy of I.T group. It is impossible to become a retail companies on a large scale and not engage in self owned brands. It is only for consumers that these brands are brand names. They seem to lack some attraction.

JOYCE ranked third, and its position was not stable. The old Buddha and 10 Corso Como were new and aggressive last year. 10 of them, Corso Como, have announced their opening in Beijing Xinguang world. Although the location of Lord Buddha in Xidan, Beijing, has been criticized, the I.T and the French Lord of Buddha both have their strength and will not worry about their gains and losses.

There are 30 lists in the rankings. Basically, the buyer's shop in Hong Kong has opened a semicolon in the country. Apart from the previous ones, Swank, D-mop, Shine and so on, though they are bumping, they have basically taken a firm foothold. Buyers from other Asian countries and regions are very close to the mainland, and the enterprises are quite strong. But they are more cautious and are in the test stage, such as Taiwan's Tuan Tuan, Macao's Rainbow Group, Japan's Via Bus Stop and so on.

Most European buyer shops pass. cooperation The way to enter the Chinese market, Lord Buddha and I.T, 10 Corso Como and HKEE group, and Maria Luisa Luisa and fine Jia group. Paris's Colette vows to open a store, and there's no need to count on it. What's interesting is that Heji and Peijia are both domestic enterprises. The former owns many successful clothing brands, while the latter is the agent clothing brand. This kind of domestic enterprises will be more involved in the buyer's shop in the future. For example, Shenzhen's listed company card Nu Di road has opened 01MEN menswear multi brand store in Guangzhou. Why does this happen? First, the original brand market has been saturated, and the second is to open up a good buyer's shop. Most brands have a life cycle, and a declining brand is hard to come back. It's better to go directly into the fried chicken.

The US buyer shop is the most sad reminder. Neiman Marcus entered China in the form of online shopping only a year later, and the plans for Saks Fifth Avenue and Macy''s to enter the Chinese market were aborted for various reasons. Finally, the Barneys New York introduced by the plan failed to come true. Why is it so difficult to enter the Chinese market? Probably because the domestic market is still very large, and the buyer shop has no power to expand its territory.

In fact, the biggest rise of buyer shops is still dependent. Local strength Among the top 30 of the list, 19 were buyers from the mainland, of whom only a few were funded by Hong Kong and Singapore, and the rest were domestic investors. For example, the headquarters in Shenzhen can be sent from the early import of foreign stock clothing, the agency of foreign clothing brands, to the opening of the buyer shop CO, to the new club concept store NEWNEWCO. In the past thirty years, we have completely explored a set of buyer shop models for the Chinese market, and foreign brand resources are also very rich. In recent years, P Plus and Attos have also entered the stage of rapid expansion. For example, Attos plans to expand the number of stores from 18 to 30 this year.

Most of the stores that have entered the list have already opened many branches or have a large single store, so many distinctive buyer shops have not been able to enter the list. But this does not mean that these stores are not worth mentioning. On the contrary, they often reflect the tastes and preferences of shopkeepers.

For example, the Glossy of Shanghai has been stationed for more than 10 years with the completion of Xintiandi, and is constantly upgrading. It took two years to prepare for the opening of the cotton field in Changle Road. Soon after the opening, many guests came here. Every buyer's shop has developed its own customer base, and its annual sales volume is over 10 million.

What is even more gratifying is that in recent years, with the rise of independent designer brands in China, a lot of buyer shops specially designed for domestic designer brands have been released. For example, the BNC, pillars and one gate in the list are the leaders of the industry. The pillars have already basically taken the mode of buying goods, and Guangzhou's shopping mall has even heated up the store where the shops are located.

In addition to North Shang Guang, almost all the big cities across the country have buyers of domestic designer brands, such as Chengdu, Changsha, Wuhan, Nanjing, Qingdao and Guiyang, and most of the business is said to be good. This is undoubtedly a great help to the rise of independent designer brands in China, and Shanghai fashion week has become the best stage for these brands to buy buyers.

Showroom, which is matched with the buyer's shop, is also coming out. In October, the two fashion exhibitions in Shanghai fashion hall and Ontime Shanghai took part in many independent designer brands. There were also independent exhibitions of DFO Showroom from Europe. With 40 international designer brands, the order meeting was held in the newly completed Soho Renaissance square. At that time, buyers from all over the country will gather in Shanghai, and there are many buyers who are preparing to buy shop.

It is foreseeable that in the next few years, the buyer shop will soon become an upsurge. Shopping in big shops is still a must.