The Fashion Industry Has Become A New Favorite For VC Investment, And The Industry'S Attention Is Over 60%.

Following the previous $10 million financing agreement with IDG capital, Star VC has invested in Korea's clothes house.

F Camp, the first domestic fashion field incubator, has come out quietly.

Fashion VC, the first fashion congregation website, was also released recently.

Institutional data show that in 2014, investment institutions paid more than 60% attention to the fashion industry.

The capital market has also launched an upsurge of investment in the fashion sector.

VC keen on investing in fashion

At the end of last month, the "Star VC", launched by three stars from Huang Xiaoming, Li Bingbing and Quan Ren, announced that it had invested in the fast fashion brand, Han Du Yi house, and helped the Korean brand to develop the multi brand development and market segmentation strategy on the Internet channel.

This is Korea's clothes house, which won the favor of VC again after obtaining IDG capital of 10 million yuan in 2011.

Coincidentally, Fashion VC, the first fashion congregation website in China, has also completed the test release. The first phase includes Ventech China capital senior partners, IDG capital partners, Credit Suisse and Heping balance partners.

7 new brands from Beijing and Shanghai, such as Shui Chi Rong skin care brand and POP MART fashion brand, meet with investors.

The first fashion field incubator, F Camp, is coming out soon. MIT fund will be a fashion entrepreneur for investors to focus on the collection of lifestyle lifestyle vertical e-commerce or local life O2O, as well as lifestyle lifestyle smart devices.

Capital market once again raised the upsurge of investment fashion.

Internet preference

For the cooperation with Star VC, the Korean brand has become the focus of Star VC because of its multi brand effect and the establishment of a small and beautiful brand based on subdivision and positioning.

F Camp's investment projects are also focused on the mobile Internet port's fashion and creative projects.

According to statistics from the private placement agencies, in 2014, the consumer industry will continue to gain favor in the field of domestic VC investment, with 57.1% of the industry's attention ranking the fourth in the investment industry, while 65.7% of the domestic PE organizations are concerned about the consumer sector.

In this regard, Fifth Avenue luxury network CEO Sun Yafei said that the user scale is large enough, and the Internet is closely linked, is the main reason for investment institutions to watch the fashion sector.

From vip.com, jumei.com, beauty, mogujie.com, and now to Korea's clothes house, they are financing by Internet channel project. The most popular investment in fashion field is combined with the Internet.

Industry investors believe that compared with other traditional industries, the domestic fashion industry is at the stage of vigorous development. At present, large scale and less competitive enterprises have great room for development.

Most of the fashion industry is combined with mass consumption, so the capital side is concerned about the Internet and especially the Internet.

Combined with the upgrading of new consumer groups, the future return of investment is very promising.

Investment in fashion is hot. Companies, brands and entrepreneurs also have their own considerations when choosing investors.

Compared with financial investment, the head of new project is more inclined to cooperate in strategic investment.

Whether investors really understand the fashion industry and whether they can provide strategic planning and effective support in the long-term development of the project will become the primary factor to consider the company, brand and entrepreneur.

Take the cooperation of Han Du she house and Star VC as an example, Zhao Yingguang, CEO of Korea's clothing house, said that many foreign and domestic investment institutions wanted to join Korea's clothing house, and when they chose partners, their most important thing was to cooperate with each other in developing strategies, instead of just throwing money into grass roots.

Star VC's three partners can be the first line stars in the future.

The multi channel brand development strategy of the Internet channel gives strong cooperation in marketing and media field, which is no doubt an excellent resource to help Han Du Yi house.

As the president of luxury electric business, Sun Yafei said that when choosing investors, she valued three aspects: first, investors can share resources and market reputation; two, they can see clearly the situation, do not blindly request the company to undertake sales tasks, and then give the company growth space and receive the growth cycle of the company.

Therefore, the fashion industry is popular. Many investors only use capital as a weight, and even require investors to sign a bet agreement.