Intertextile Fabric Exhibition Will Be Held At Shanghai New International Expo Center.

Here world

The small weave of the net introduces the casual fabric and the multidimensional extension.

On October 20th ~23, the annual Intertextile fabric exhibition will be held at Shanghai New International Expo Center.

Casual wear fabrics stand out from eight major exhibits with their own unique characteristics. They become a dark horse with a sense of technology and fashion, taking into account the trend of frontiers and market demand.

Attach importance to R & D and increase added value of products

China's economy is entering the "new normal" period of steady growth. Under such a big environment, textile and garment enterprises realize that only through continuous technological innovation, upgrading the technical content and added value of fabrics is the inevitable path to achieve pformation, upgrading and sustainable development.

From the perspective of the leading products of the domestic garment industry, the fabric enterprises should actively carry out research on the consumer market, strengthen the collection of information on fashion trends, and formulate more perfect new product development plans, enhance the market pertinence and core competitiveness of new product development, and create higher added value and profits.

With the continuous improvement of people's living standards, the concept of leisure has increasingly become a fashion from concept to reality.

Under this background, people pay more and more attention to the choice of casual clothes, and the demand for casual fabrics is higher.

In order to improve the added value of new products, Mei Sheng has always regarded "environmental science and technology forerunner" as a development strategy, and pushed the synthetic leather industry to the stage of fashion products at home and abroad.

In a highly competitive environment, speed up technological innovation, so that new products, new technologies to meet market demand and environmental requirements, the production process and environmental protection of the final product is the goal of Mei Sheng always pursued.

The company's newly developed eco synthetic leather fabric is favored by foreign high-end fabric buyers.

This year 1~9 months, the series of fabrics sold more than 30 million meters, sales revenue of more than 1600 yuan.

Qian Guochun, chairman of the company, said that one of the important reasons is to focus on research and development.

The company has also carried out a series of deep processing of appearance and function of new fabrics, such as coating, embossing, digital printing, stamping, punching, quilting, special rubbing and so on, and has carried out various functional development such as breathability, moisture absorption, scratch resistance, low temperature and constant temperature storage. It has been successfully applied to high-grade fur clothing, formal dress and casual wear, furniture and jewelry decoration, etc.

Shandong Dai Yin Textile Group Limited by Share Ltd is also a denim fabric company that attaches importance to environmental protection research and development.

It uses high proportion of raw liquid coloring chemical fiber as cowboy fabric warp.

Production tends to be environmentally friendly.

According to its staff, the coloring of raw liquor as an environmental protection technology has reduced the pollution of subsequent dyeing and finishing of fibers or fabrics. The fabric has high color fastness, bright coloring, uniform color and no fading. The raw materials are dyed with fibers as the background color, and the dyeing with large contrast colors is used. The sulfur dyes are not resistant to rinsing, and the dyestuffs of raw liquid dyed fibers are characterized by high color fastness and non discoloration.

This choice of cowboy fabric ensures environmental protection and has become a new highlight in the denim industry.

Online and offline linkage and multi-channel integration

With the Internet and new media tools fully involved in people's lives, the pformation of fabric enterprises is coming. The new online and offline integrated development mode is becoming a new trend in the fabric industry.

"In Taobao and Tmall, we can see the shadow of Xinshen, although it is the production of linen fabric enterprises, but in the first two years, Xinshen has begun to try to do terminal, online sales."

Fan Jihong, brand marketing manager of Xinshen group, said that the prices of these products are low and full of creativity, and they are very popular among consumers.

Xinshen is an expert in the development and production of linen fabrics, but there are still deficiencies in the design of finished products. In the face of the trend of integration on line and offline, Shin Shen is constantly exploring and innovating.

Before the new Shen export market, 80% products exported abroad, but now, the domestic market is gradually expanding, to achieve 40%, the potential is still in need of mining.

Xin Shen hopes that through his own efforts, he can bring up linen in the industry and think of new Shen.

Ruyi cowboy is also an iron exhibitor of the Intertextile fabric exhibition. "Although the cowboy has not launched relevant online business, with the development of the Internet era, the integrated development of online and offline will become the future trend of the fabric industry."

Si Huadong, the sales manager of the company, said that for the sake of "Yi Yi", the development of the channel depends on the professional exhibition of Shanghai fabric exhibition on the one hand, and on the other hand, it depends mainly on the development of the office.

Ruyi cowboy has set up offices in Hongkong, Shanghai and other cities to provide customers with one to one services. This more targeted approach has laid the foundation for the success of Ruyi cowboy.

Leveraging market demand to adjust development direction

Market demand has always been one of the most valued guides for Intertextile accessories exhibition. The organizers, designers, and purchasers of large number of well-known garment enterprises invited annually by the organizers continue to provide the first line market information for exhibitors.

More and more fabric enterprises are constantly adjusting the direction of enterprise development based on exhibitions and market demands.

With the acceleration of people's pace of life, consumers' consumption concept is also developing in the direction of "fast fashion". Cowboy as a fashion trend will never fade, and it will occupy an important position in "fast fashion" today.

However, at the same time meeting the needs of consumers, more comfortable and more functions have also become new requirements for leisure fabrics in the new era.

Elastic denim fabric is one of the new trends of denim fabrics.

Ben Jie textile sales staff said that in today's cowboy market, elastic denim fabric has become a very popular category. Therefore, Ben Jie textile innovation technology, in the traditional woven fabrics of denim, add the Tencel and viscose and so on. Without affecting the rough texture of cowboy fabric, the fabric feels more smooth and comfortable. At this Intertextile Accessories Expo, it will become a highlight of Ben Jie textile.

As early as the 2014 China International fabric design competition, Xiao Yan, general manager of R & D Department of Wu Jiangfuhua Weaving Co., talked with reporters about how to adjust the development direction of market demand, how to jump out of the usual mode of thinking, and combine modern technology with traditional sports and leisure fabrics tightly.

"Fu Hua has made two adjustments in the development of new products: on the one hand, the product development for brand customers, and the enterprises should try to make the fabric development nodes tally with the brand development nodes; on the other hand, the enterprises will pay more attention to the customer needs and the potential needs, and optimize and innovate the products according to the needs of the customers.

Fuhua achieved today's success by adhering to the idea that innovation will win.

Xiao Yan said: next, the new product development of enterprises will continue to develop new yarns by their own industrial chain advantages and upstream raw materials factories, and cooperate with the auxiliaries and dyeing and finishing enterprises.

Products with special needs; perfect and optimize the production and supply system of the whole product, shorten the production cycle, ensure product quality and quantity according to quantity, pay attention to environmental protection, social responsibility, testing and certification, pay attention to the promotion and sales performance of new product market, and improve the examination system.