Five Suggestions For Solving Occupational Crisis
1. apologize.
sincere
。
Repeat the word: I was wrong.
When you make a mistake, you can feel better when you agree with the public's opinions.
There is no doubt that if I sincerely say "I deeply regret", "I hope nothing has happened", it will play a very good role.
Sometimes the company will give up the apology because the lawyer is worried that it will cause the company to get into a lawsuit.
cost
It is often more expensive and less effective.
He said that reputation is more important than responsibility.
2. explain the causes and consequences of the incident.
Ah said.
management layer
It is necessary to indicate what they know now and when they will get new information and try to comply with the timetable for disclosure.
They can emphasize that the survey is just beginning, and they want to know the truth as well as the public.
Sometimes, he says, companies will be passive because they use technical or legal rhetoric, or fail to define problems correctly.
3. next, clarify the next trend.
Employees, customers, shareholders and suppliers do not want the problem to repeat itself.
Management must formulate specific measures, such as how to strengthen safety regulations after production problems arise.
Focus on the most important issues; for Target, the most important thing is the consumer.
Target needs to let consumers walk out of the shadow of data theft and be reassured to use credit cards again.
4. see how Mary Bora (Mary Barra) deals with the crisis.
General Motors Co., the new CEO Bola, must act quickly to save the troubled company.
He added that if Bola wanted to keep the job, he had to give an extraordinary answer.
This includes a clear explanation of why the company has postponed the recall for nearly ten years and who is responsible for it.
Although she has been in GM for a long time, she has always positioned herself as an outsider who knows nothing about the recall, and people are willing to believe that the newly appointed female executive is innocent, she said.
5. accept the reality, you can't win all victories.
Although executives can fight a beautiful battle, they are often fired.
CEO is ultimately responsible for the conduct of its own organization. They must leave and the company can thrive.
Public management adjustment often indicates that the company will eventually return to profitability or revitalize its reputation.
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