O2O Lift Smart Retail Pformation, Digital Signage To Personality And Interaction

In 2014, the pace of resource integration has been accelerating, and online and offline integration has become increasingly close.

As the second largest form of publicity after TV and an important medium for the retail Internet of things, smart digital signage is also developing towards more interactive and multi-functional, constantly meeting the needs of O2O and giving greater play to its value.

According to the latest data of AVC, the annual growth rate of China's digital signage market has exceeded 20%. Intelligent and interactive digital signage will be the trend of future development.

In 2014, the retail pformation continued, e-commerce manufacturers gradually landed in the IPO market, the pace of resource integration was accelerating, and online and offline integration became more and more close.

As the second largest form of publicity after TV and an important medium of retail Internet of things, intelligent digital signage is developing towards more interactive and multi-functional, constantly meeting the needs of O2O, helping to save operating costs and bring greater value.

Recently, at the sixth Shanghai international digital signage exhibition, with the theme of "smart retailing, starting from the core", Intel will join hands with a number of partners to showcase nearly 20 innovative products based on Intel's digital signage, which help retail Internet of things and O2O process, inject new intelligence and interactive experience into traditional industries.

And launched a series of new products tailored to the Chinese market in Shanghai to promote the intelligent process of retail industry.

In the keynote speech entitled "visual Retailing: global trends and prospects", Intel director of the Internet of things solutions and director of global retail and digital signage business of product division, pointed out: "many research reports show that digital signage is the fastest growing media channel, and its pmission capacity ranks second, second only to television.

A few years ago, Intel predicted that by 2015, there will be more than 1000 manufacturers and 22 million screens in the industry, which has proved that we are heading in this direction.

Although the growth of traditional retail revenue is slowing down, with the launch of online retail sales and the combination of online and offline businesses, the Chinese market still has unlimited potential, and full personalized marketing and interactive marketing will yield huge returns, while digital signboards will continue to play an important role.

In order to better promote digital signage technology and the development of the whole industry, Intel hopes to play a leading role in this area.

"Intel has been committed to establishing an open and more open industry standard to promote the development of digital signage business," he said.

Intel OPS, which is our Intel open plug-in specification, can help us to establish a standardized process better. Intel OPS has become the standard adopted in the industry today. Over the past five years, over 20 OEM have used this specification to develop related equipment, and there are over 20 media outlets.

They have also begun to apply these specifications to their production.

"The second most important thing is Intel's initiative.

This way can greatly enhance the management of digital signboards. In the past few years, Intel's active management technology is also applied to I5 and I7, and he can have the characteristics of remote management of digital signboards. In the past, we all had such personal experience, that is, digital signs may appear blue screen or black screen, but Intel active management technology can be remotely processed.

"The third point is

We hope that we can measure the effectiveness of our advertising design and operation through quantifiable indicators, which is particularly important for the advertising industry.

Our advertisers need information from the audience, understand their age and more detailed information, and do follow-up promotion and measurement.

In order to meet the requirements of these customers, Intel has established a better ecosystem and software system platform, including our CRM system and AVA anonymous video analysis technology, which can better help them achieve this effect.