Local Women'S Clothing Is Not Mature. The National Brand Is Serious.

With pluralism

With the development of people's consumption concept, the positioning of women's clothing brand in garment industry is more clear and subdivided, and the brand effect is more obvious.

At present, the larger women's clothing enterprises gradually change from single brand to multi brand and multi category according to the needs of consumers, driving sales growth and realizing branding strategy.

Recently, the mainland women's clothing group La Natsu Bell listed on the HKEx, causing concern in the industry.

It is understood that La Natsu Bell group's women's clothing brands are numerous, depending on the brand differentiation and differentiation positioning, the group develops rapidly.

At present, large scale women's clothing enterprises are moving from single brand to multi brand and multi category. This has become an important way for women's clothing enterprises to realize branding strategy.

Nowadays, the brand of women's clothing market is dazzling, and the women's clothing brands of large shopping centers and shopping centers occupy an important position.

One industry insider told the Beijing Commercial Daily reporter that China's women's clothing brands are numerous and have strong regional color. Due to the different needs and different market attributes of women in northern and southern China, there is no more mature national brand in China's women's wear industry.

In addition, because of the change of consumption concept, most women are willing to show their cultural level and taste with clothing. The demand for brand clothing by women consumers of all ages is getting higher and higher, resulting in a more differentiated demand for women's clothing market.

In order to meet the needs of women,

Enterprises began to implement multi brand management strategy.

In view of the current women's clothing market in Beijing, women's clothing brands represented by "white collar", "Mei Mei" and "Teng Shi" have been well represented in the market since 1999.

Among them, the development of medium and high grade brands is fast, and the market share is on the rise. More and more foreign women's brands accelerate the expansion speed in China. H&M, ZARA, C&A and so on pour into the Chinese market and take the advantage. The competition in women's clothing market is fierce. This requires enterprises to pay attention to market changes and make timely changes.

With the increasing number of women's wear brands on the market, the problems of homogeneity, fabric import and international trend are becoming increasingly prominent.

In this regard, the industry said that the overall design level of domestic women's clothing is far from the developed countries in Europe and the United States.

The main reason is lack of creativity.

Serious.

Analysts pointed out that in the context of globalization, consumers need to show their individuality through clothing, but Europeans are very different from Chinese in aesthetic orientation. Copying and copying will only play a role in the East.

In the long run, the senior designers of clothing critics say that the designers who can represent the level of Chinese designers should be those who adhere to originality and skillfully combine eastern and Western aesthetics.