Yexian County Industry And Commerce Bureau Strongly Promotes Trademark Strategy And Promotes Economic And Social Development

In recent years, the Yexian County industry and Commerce Bureau takes the service of economic development as the theme, and speeds up the pformation of the mode of economic development as the main line, giving full play to its role in promoting the implementation of trademark strategy, speeding up the pformation of the mode of economic development, and promoting the leap forward development of county economy.

At present, Yexian County has more than 150 registered trademarks and 9 famous trademarks in Henan.

Attach great importance to and strengthen leadership.

The Bureau set up a leading group for trademark strategy implementation, and formulated the five year plan for implementing the trademark development strategy of the Yexian County industry and Commerce Bureau, which has clearly defined the implementation direction of the trademark strategy and promoted the overall implementation of the trademark strategy.

At the same time, we actively strive for the attention and support of the county Party committee and the county government. The county government promulgated the "Yexian County people's government's opinions on the implementation of trademark strategy" and "the implementation of the Yexian County people's government's proposal to promote the county's efforts to create a well-known trademark in China." the guiding ideology, strategic objectives, strategic priorities, strategic measures and organizational safeguards of the trademark strategy were clearly defined, making the trademark strategy an important part of the economic development strategy and the development strategy of the enterprise.

Strengthen publicity of trademark laws and regulations, and create a strong atmosphere for trademark strategy implementation.

Through organizing the training courses of trademark laws and regulations and holding business seminars, the Council has built a strong atmosphere for the whole society to attach importance to trademarks, active registered trademarks, scientific use of trademarks, and consciously protect trademarks. It has strengthened the legal basis for the cultivation of trademarks, enhanced the initiative, pertinence and maneuverability of trademark cultivation, and enhanced the awareness of trademark cultivation of enterprises.

The bureau also used annual "3. 15" consumer rights day and "4. 26" World Intellectual Property Promotion Week, etc. to take the form of exhibition panels and distribution leaflets to publicize laws and regulations, and introduced the development status and achievements of Yexian County trademark.

We should give full play to the functions of industry and Commerce and vigorously push forward the implementation of trademark strategy.

The Bureau actively supports the strength of enterprises in selecting famous trademarks in the province, takes leading enterprises as the key supporting objects, and implements people by degrees and is responsible for strengthening brand strategy.

At the same time, it has repeatedly communicated with the enterprises that have the conditions of reporting the famous trademark in the province, and encouraged and guided enterprises to create conditions, to guide enterprises to pay close attention to product quality and survive in the internal market, and to make efforts to increase advertising investment and establish corporate image, and strive to create famous trademarks in Henan.

We should focus on the trademark registration of advantageous industries such as agricultural tricycles, leather shoes and flour, so as to achieve a brand's goal of driving one party industry and activating one party's economy.

In 2013, the Henan Red Wine Co., Ltd., Henan Ye Gong Liquor Co., Ltd. and Henan Yong Wei were set up by the Bureau.

The 3 companies of the limited company as the focal point of striving to create famous trademarks and quantifying the implementation of the trademark strategy are 3 enterprises in that year.

Success.

Launching a campaign against aggression

And the special action of making and selling fake and shoddy goods, and conscientiously maintaining the right to use trademark for the enterprise.

In recent years, the board has launched several special actions against intellectual property rights and counterfeiting and selling of counterfeit and inferior commodities. Wholesale markets, building materials markets and other major shopping malls, supermarkets and clothing, tobacco and liquor have been used as the focus of regulation.

In 2013 alone, the bureau investigated and dealt with 91 cases of trademark violations, 65 thousand and 400 yuan for confiscation, and 180 confiscation of various types of infringing goods, effectively correcting trademark infringement and manufacturing counterfeit and shoddy goods.

At the same time, we should vigorously carry out publicity and education activities, enhance the awareness of independent brands of the market players, popularize knowledge of fake and fake knowledge, and guide the public to consciously resist infringement and counterfeiting.