How Should A Successful Clothing Store Be Located?
Pay attention to the choice of business circles. The location of clothing shops is very important, which is important to decide the survival of businesses. Before choosing a site, the first thing to determine is the choice of customer base. Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.
Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.
This is to pay attention to the concept of "business circle". Generally speaking, Couture The scope of sale usually has a certain geographical boundary, that is, relatively stable business district.
Due to the differences in commodity, transportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form. Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.
Supporting operation If you can't find the right store in your favorite location, you can try to share it with others and share a store. In this way, not only can we save the rent, but also the two industries under the same roof have the same customer attributes and complementary products. Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.
Generally speaking, good shops have some common characteristics, such as:
Generally speaking, this area is also a commercial center and downtown area. Its business activities are frequent and its business atmosphere is good. Such a shop is the so-called "land of every inch of land".
(2) high density residential areas
The population of the residential area is relatively concentrated and the population density is relatively high. In such areas, consumers are confused at all levels, and people of all ages and social strata have. No matter what style or type of clothing it sells, there will be a certain customer base.
(3) areas with convenient transportation
Convenient transportation is the first condition for consumers to shop. Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.
(4) the area where the market is established.
For clothing, such shopping commodities, if they can concentrate on the "lots" or blocks of their peers, they will be more conducive to business.
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The Common Jargon Of Clothing Purchase Allows You To Take Care Of Your Products.
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