"The Price Is Too Expensive" Is Often A Customer'S "Pet Phrase".

First, take precaution as the predominant factor.

According to customer The feedback information obtained in the contact negotiation is used to make a correct judgement of the price objection that the customer may make, and then to preempt the problem, namely, to dissolve a series of objections raised by customers without waiting for customers to speak out.

　　 Two, first value, later Price

An important factor to be followed in the promotion of stores. Principle It is to avoid premature asking or bargaining. No matter how fair and reasonable the price of a product is, it must pay a certain economic price for the exchange as long as the customer wants to buy it. It is for this reason that at least we have to wait for customers to have a certain recognition of the value of the product before we can discuss the price with him. Customers' strong desire to buy often comes from the full understanding of the value of the product rather than the price of the product. If customers have more desire to buy, the less they will consider the price. Therefore, when negotiating with customers, we must first talk about the value of products, then talk about prices. Otherwise, it will be easy to get into the misunderstanding of bargaining with customers.

Three, compare the prices of different products.

Compare the products that some customers think of high prices with those of a higher price. The price you sell to your customers is relatively low. Therefore, it is necessary to draw lessons from the market and compare the prices of other high priced buildings with their own low price sets. We should collect price information of similar products or competitors frequently, so as to compare them when necessary, so as to convince customers through facts.

Four. Price decomposition method.

If possible, we should try to quote a smaller unit to hide the "expensive sense" of the price.

Five, guide customers to view the price difference correctly.

When there are price differences between competing products, (for example, some YY of our company is higher than others), marketers should guide customers from the advantages of this set of products (such as quality, function, reputation, service, etc.) to view the price difference correctly, and emphasize the difference and advantage between product price and product. This difference and advantage can be objectively visible, tangible and intuitive, and can also be invisible and invisible. It must be made clear that the benefits that customers get after buying products is much greater than the cost of the goods they pay. Under such circumstances, customers will no longer be calculating. This is like our daily life people buy goods, the same household appliances or clothing, because of its brand and after-sales service and many other factors, often choose to buy expensive.

Six. Adopt product demonstration method.

Some high quality and famous brand products are more expensive and difficult for customers to accept. Marketers can put together their own superior products with some inferior competitive products, so as to emphasize the advantages of the products they sell and teach the customers to distinguish the authenticity of the products. After a demonstration comparison, the objection from customers will disappear immediately.

The objection from the customer about the "too expensive" price is very broad and the concept is vague. The salesmen can only sum up their experience in the work practice and fully recognize the truth of the objection from customers, so as to correctly and effectively handle such objections.