Foreign Trade Salesperson Novice Matters Needing Attention
Good salesmen have excellent professional knowledge, and enterprises often ignore this problem and directly pull salesmen into salesmen. This brings not only material loss but also loss of reputation to the enterprises. Because guests always feel that the company is not so professional, and it is not worthwhile to trust. Therefore, the operators of Chinese suppliers must have skilled professional knowledge and communication skills. A novice can hardly find the feeling of talking with guests, often answering questions, laughing and laughing, and most easily destroying the image of an enterprise.
Therefore, as a new industry contact, we must learn from the workshop, learn packaging, material composition, specifications, quality, etc. besides the quality and characteristics of the product, we also need to know the sample production time, sample preparation cost, delivery time, the time needed for the production, daily output, the number of machines, the size of the workshop, the time of work and rest of the workshop staff, and the management system.
Only in the first place.
stage
It is easier for us to enter the second step and the third step to get the trust of our customers. Trust is the foundation of business. Every large enterprise will let employees work at the grassroots level for a period of time, so that employees can become the long-term talents of the enterprise and inspire the enthusiasm of their employees. I sometimes fall into such confusion that I am not clear about the products and how to do it. Only when the boss comes back can I give a definite answer. This greatly wastes the guests' time.
Stage two: familiar with product quotation and reply mail.
Here, the quotation is listed separately because the quotation really reflects many of our products. This is not only a recognition of our products, because it involves a series of factors such as material composition, specifications and outer box size. It is often seen that the salesperson's quotation is directly based on the guest's picture, or the product is directly selected to the guest in the product storehouse. But the guests' requests are different. Some guests think you are too high, exceeding their imagination, and think that you have made a big profit. In fact, the price level is due to the difference of the selected materials. Therefore, the first thing we should do is to manage the products and the quality of the products, so as to report a price suitable for his taste.
Quantity adjustment
The price should be adjusted not only according to his material requirements, but also according to the quantity demanded by him. Sometimes the guests can not confirm the specific quantity. We often give the highest price. Why don't we give him a quantity of the price, give him more price space and more trade opportunities.
Product quotation: most of the salesmen have this problem. They always want to simplify the quotation, but we can not easily remove them. Because guests should know not only product prices, specific specifications, models, materials, sizes, specifications, packing methods, trading conditions, and pictures of products, but this quotation is very complete and will not be written directly in the mail: ND-2155:2.52$/PCFOBShanghai, which will make the guests feel that you are not professional enough and not serious enough.
Reply to quote time: it is often required to respond within one hour of receipt of the mail, which is only for our working hours. Of course, it is only for our working hours. In reply to the guests in the morning, the European guests reply in the afternoon, and the American guests will reply in the evening. For the size of the guests, determine whether the mailbox is responding to the company's mailbox, responding to the enterprise's mailbox, and replying to the free mailbox. This gives the guests a habit of timely reply to information and makes the guests more value for your work method. Now the software is becoming more and more developed so that we will not open the box once every two hours, because it will automatically collect it, which will speed up the efficiency of our work.
Stage three: dealing with guests sample
當(dāng)客人看中了我們的產(chǎn)品后,會(huì)要求我們寄樣.這也是交易前的必備過(guò)程.但國(guó)內(nèi)生產(chǎn)企業(yè)中很少有能達(dá)到客人要求的,常常以替代品代之,材料要換,外形要換,因?yàn)橹袊?guó)企業(yè)舍不得投資開發(fā)新客人,只想以現(xiàn)有的產(chǎn)品打開市場(chǎng).這種開發(fā)客人是艱難的.因?yàn)槲覀儩M足不了外國(guó)客戶的要求,所以十個(gè)寄樣就有八個(gè)石沉大海,我個(gè)人以為企業(yè)的因素占得太大.所以,我們要審視自己是否能做這樣的產(chǎn)品,如果能做,當(dāng)然更好.如果不能做,我們也要如實(shí)相告,不應(yīng)欺瞞客人.因?yàn)橐坏┙回浐?不但會(huì)給客人帶來(lái)痛苦,也會(huì)給自己帶來(lái)痛苦,因?yàn)榭腿艘髻r.我們的信譽(yù)也大打折扣,我們就很難與客人再有生意做.如果長(zhǎng)期下去,整個(gè)企業(yè)就只會(huì)停頓,業(yè)績(jī)停滯不前.所以我們一定要保證產(chǎn)品的品質(zhì).這不但給企業(yè)帶來(lái)名聲,也帶來(lái)了業(yè)績(jī).我相信那些知名企業(yè)是靠質(zhì)量撐起來(lái)的,不是靠低價(jià)競(jìng)爭(zhēng)得來(lái)的.這樣
Only in this way can enterprises be accepted by customers and grow stronger.
It is time-consuming and expensive for a guest to make a sample. But we have no obligation to take it entirely. But we have to promise that we will charge the sample fee for the first time to do business with the guests. But I believe that the foreign guests will not be so stingy with the cost of the sample. So the chance of placing the order is relatively large, because the guest will think about the success rate of the order before the payment of the sample fee. The order rate will also be increased to 80%, because the sample fee is charged. Of course, besides the powerful enterprises, small businesses are doing this because small businesses can not compete with large enterprises in terms of financial resources. In addition to guaranteeing quality, we must charge for the sample.
Stage four: confirm the sample and place the order.
After we have completed the crucial step, the guest confirmed the sample and gave us a very small order. We must grasp the production period, delivery date and quality control of the products. Timely feedback of the production message to the guests and timely Charter of the cabin, so that we can guarantee the delivery time and guarantee the quality.
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