How To Make The Brand In An Invincible Position For Spinning And Weaving Enterprises?

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Xiaobian of the network to introduce to you is from "child" to "child holding" spinning and clothing enterprises how to make brand?

In textile and clothing industry, there is such a commonly accepted rule: in the profit chain of a garment, front end design and back-end sales account for 40%, brand accounts for 45%, raw materials and production account for only 15%.

For more than 4000 textile and garment enterprises in the whole province, they are more and more talked about than scale and production. When mentioning brand, it seems to be the biggest development weakness. Many enterprises are trying, many enterprises have given up, and many enterprises have done very hard.

Indeed, for the textile and garment enterprises coming out of Shandong, the operation characteristics of heavy production and light brands have existed for a long time. Bosses prefer to spend money on machines and equipment, rather than pay for brand marketing. Some people even attribute this feature to the low-key and pragmatic endowment inherent in Shandong businessmen. After all, the input effect of equipment is immediate, and the brand is invisible.

On the contrary, the clothing companies in the south often fail to come out of their products, and brand advertisements have been dancing all over the world.

In the grim situation of raw materials, such as rising labor costs, shrinking foreign trade, overcapacity, and so on, the whole industry is now facing a grim situation of relying on other people's OEM production to earn profits such as "razor thin" blades.

In fact, in speeding up the brand process, the experience of some enterprises in our province is worth learning.

"Brand is like a child of an enterprise, and on the one hand, it has children and children, on the one hand, it takes children who are not sensible, forming a brand cluster."

Depend on

Shandong, which is now in the early stages of pformation, seems to think that processing is just making clothes for others, making hard money and making profits.

Taking advantage of the gloomy international market opportunity during the global financial crisis, Shandong is pleased to open the "crazy acquisition" model. Italy is focused on the aristocratic custom of indi dragon, Lu Jiana, Japan's 100 year history of Rena, Germany, France and other well-known clothing brands are all taken into the arms. Many of these "children" are the high-end brands for the heads of state and royal aristocracy.

At the same time, with a unique "Ruyi spinning" technology, a number of international brands are also competing with Ruyi cooperation. Ruyi also took the opportunity to launch its own high-end brand, and began to "raise children". For example, "Royal Ruyi" brand integrated the global resources, and realized the change of OEM to foreigners, so that foreigners could give their own OEM.

The same is true of another men's clothing brand in Shandong, "groom". In 1995, the company launched a brand name and service mode based on the advertisement of all the 50 thousand yuan funds for advertising overnight. Now, customers can enjoy all kinds of customized services such as door-to-door cleaning and maintenance, and the fabric resources of shirts and suits will be purchased globally.

At present, the brand service has been launched for only two months, with orders exceeding 1000 pieces.

Of course,

To internationalize and ultimately rely on the support of national strength, Italy France began to flow from the Renaissance brand culture, and China's market economy is only 30 years old. You say you have a brand and people do not believe it at all. Your image is processed for others.

To change this situation, it is obvious that the country can be strong enough to endorse the brand. On the other hand, the more important thing is that the enterprise should practice hard work, whether it is a child who has children or a sensible child.