UGG Sales Growth Boosts Deckers Performance Beyond Expectations

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Net Xiaobian introduced to you is that UGG sales increased by 23.8% over the same period to boost Deckers performance exceeded expectations.

Us outdoor sportswear company Deckers 2014 fiscal year second quarter performance far exceeded Wall Street expectations, in the 2015 quarter of fiscal second (July 1, 2014 to September 30, 2014): net sales increased 24.2% to 480 million 300 thousand US dollars over the same period last year, 386 million 700 thousand US dollars; gross margin increased 3.4 percentage points to 46.6%.

Net profit was $40 million 700 thousand, an increase of 23% over the same period last year, and a diluted earnings per share of $1.17, while analysts expected the company's earnings per share to be $1.03.

UGG brand sales grew 23.8% over the previous year to $417 million 100 thousand.

Teva brand sales grew 14.9% over the previous year to $20 million 700 thousand.

Sanuk brand sales grew 3.2% to 19 million US dollars year-on-year.

Direct business (including direct outlets, electronic commerce), same store / comparable sales increased by 3.3% over the same period last year.

Retail business grew by 20.1% to 63 million 200 thousand US dollars over the same period last year.

E-commerce business grew 45.1% over the previous year to $21 million 600 thousand.

The flagship brand UGG has performed well in wholesale sales and e-commerce business, and this part of the growth has also offset the decrease in direct store sales and international dealer sales.

Teva's international wholesale business declined, while Sanuk's domestic wholesale orders began to decrease, but the net sales of the two brands increased significantly.

Of particular note is the significant increase in the revenue of the latest brand Hoka One One in the portfolio.

At the same time, the company adjusted its performance expectations for the 2015 fiscal year. It is expected that sales in the 2015 fiscal year will reach 1 billion 800 million dollars, up 15% from 2014, and originally expected to be 14%.

"We believe that consumers will be competitive in pricing," said Angel Martinez, CEO and chief executive officer of the company.

And enhance the aesthetic feeling to make a positive response.

We will continue to focus on marketing offensive and multi-channel strategies to effectively disseminate products and strengthen direct marketing channels. "