Sports Industry Is Expected To "Pole Vault"

Recently, the State Council issued some opinions on accelerating the development of sports industry to promote sports consumption, and made clear the policy of promoting sports consumption from the aspects of finance, taxation, land, employment and market environment. The "opinion" has upgraded the sports industry and national fitness into a national strategy. By 2025, the total scale of sports industry will exceed 5 trillion yuan. According to this estimate, the average annual compound growth rate of China's sports industry will reach 22% in the next 10 years. Affected by this, last week, the A share market sports concept took the lead in sounding the bugle call. Then, in the face of 5 trillion yuan sports industry cake, which sectors benefit first? What are the benefiting paths of different companies located in different positions of the industrial chain? What reference can the sports related subjects in the US stock market provide for A share investors?

along with Programmatic nature With the issuance of documents, the sports power program will add quantitative development goals.

The opinions issued by the State Council on accelerating the development of sports industry to promote sports consumption (hereinafter referred to as "opinions") show that China's sports industry output value will reach 5 trillion yuan in 2025. If the base of 2015's 700 billion yuan is calculated, the annual compound growth rate of sports industry in the future will reach an astonishing 22%.

Affected by this, the recent A share market took the lead in the "sports craze", and related stocks were excavated and hyped up by the market. Securities firms such as Orient Securities emphasize that sports industry investment is not only a short-term trading opportunity, but also a long-term space for investors to see the reform of sports system and the development of sports marketization.

　 Broker: compound growth rate of 22%/ in the next ten years

The opinions issued by the State Council put forward the basic development goal of China's sports industry, that is to say, by 2025, we basically established a sports industry system with reasonable layout, perfect functions and various categories. The sports products and services were more abundant, the market mechanism was continuously improved, the consumption demand became more and more vigorous, the driving effect of other industries was improved significantly, the total scale of sports industry exceeded 5 trillion yuan, and became an important force to promote the sustained development of the economy and society.

　　 Actual The policy of developing sports industry has never stopped. The daily economic news reporter noted that in September 2nd, when Premier Li Keqiang chaired the executive session of the State Council, he proposed to speed up the development of sports industry, promote sports consumption and promote public fitness. As time went on, in 2010, the general office of the State Council issued the "guiding opinions on accelerating the development of sports industry", introducing the sports industry to the height of the national strategic system and establishing its important position in the national economic development. In 2011, the sports industry "12th Five-Year" plan issued by the State Sports General Administration for the first time clearly put forward a quantitative index, that is, during the 12th Five-Year period, the added value of the sports industry increased at an average annual rate of over 15%. To the end of 12th Five-Year (2015), the added value of the sports industry will exceed 400 billion yuan, accounting for 0.7% of the gross domestic product and 4 million of the employees. The sports industry will become one of the important growth points of the national economy. Nowadays, with the introduction of the programmatic documents of the State Council, the importance and support of the top executives to the sports industry has reached unprecedented heights.

According to a media, according to the General Administration of sports, the added value of sports and related industries in China in 2012 was 313 billion 595 million yuan, which accounted for 0.6% of GDP in that year. This figure can not be compared with that of the United States, which accounts for 2.4% of the total output value of sports industry in GDP. According to the China sports industry development report (2013), it is predicted that the scale of China's sports industry will exceed 700 billion yuan in 2015. If this base is calculated, it will reach 5 trillion yuan in 2025. In the next 10 years, the average annual compound growth rate of China's sports industry will reach about 22%, and the whole industry will be at a sustained high speed development stage.

　 Three big plate First benefit

It is precisely seeing the market prospect of sports industry. Last week, the A share sports concept stocks became the hot spot of market speculation. Among them, the Chinese sports industry and the Pathfinder were upside down. The Xinlong industry was also a continuous line.

However, it needs to be pointed out that, due to the low popularity of the broader market, behind the short selling of the stocks, there are institutions that have thrown chips. According to the billboard, Xinlong Industrial Co., Ltd. experienced 2 shipments in October 22nd, accumulating more than 100 million yuan in sales, and 4 Agencies in October 22nd when the Pathfinder sold seats. The total sales amount was 140 million yuan.

Although some institutions began to make profits, many brokers' views were very optimistic. Orient Securities clearly emphasizes that sports industry investment is not only a short-term trading opportunity, but also a short-term policy benefit. In the long run, with the relaxation of government regulation, the input of market funds, the promotion of professional sports reform and the improvement of national fitness, the sports industry is expected to generate tremendous energy. The broker suggested that investors should pay full attention to the long-term reform of the sports system reform and the development of sports marketization.

In the opinion, what aspects are the key points emphasized by the high level? In the fifth "enriching market supply" of the opinion, the following three points are highlighted: first, improve the sports facilities. It is estimated that by 2025, the per capita sports area will reach 2 square meters. In this regard, as a hundred large sports venues planning and design experience in the industry, as well as the sports industry, and has started in Changchun and Chongqing, the center of the project, such as the China group is more consistent.

Second, the development of fitness and leisure projects, that is, vigorously support the development of fitness running, walking, cycling, water sports, mountaineering, rock climbing, shooting archery, equestrian, aviation, extreme sports and other projects, vigorously promote Wushu, dragon boat, dragon dance, lion dance and other traditional sports. The aforementioned Xinlong industry (sports fitness and rehabilitation equipment), Pathfinder (outdoor products), Jia Linjie (Sports functional fabrics, etc.), as well as the popular bird (sports shoes and clothing), the double elephant share (ball leather), the Xinhua capital (and international sports cooperation Store) are all the popular targets in this area.

Thirdly, enrich sports competition activities, that is, focus on the competition performance industry, vigorously develop multi-level and diversified sports events, and promote the development of professional events, and create a number of attractive international and regional brand events. Among the A shares, Jiangsu sainty (China Super Club), TEDA stock (Club), CITIC Guoan (Club), and Lehman Optoelectronics (Football Association strategic partners) are listed here, and the resulting sports lottery, such as the people's network, sports games, such as the new country are also facing a larger market space.

Key company

　　 China Sports Industry: the most pure sports concept stock

There is no doubt about the sports lineage of China sports industry. The company is jointly sponsored by the State Sports General Administration sports fund management center, the State Sports General Administration Sports Lottery Management Center, the State Sports General Administration sports equipment and equipment center and the China national sports foundation. As the sole public company platform in the general sports administration system, China sports industry has strong financial support and rich experience in the operation of the industry.

In terms of business, the company always adhered to the sports industry as the basis for its development and its development. Its main business involves the development of compound City Sports real estate, sports management and operation, operation and management of sports venues, leisure fitness, sports brokers, sports lottery, sports facilities design and construction. If we compare the three points emphasized in the foregoing opinion, the China sports industry is undoubtedly one of the most suitable companies in the A share market to "perfect sports facilities".

Xinlong Industrial (002105): actively developing sports and rehabilitation equipment market

Xinlong industry started with bicycle parts, mainly bicycle accessories, sports equipment, rehabilitation equipment, mainly for foreign brand manufacturers. At present, the company is actively developing the domestic market of sports / rehabilitation equipment and at the same time, it is involved in children's sports theme park.

In 2010, the experimental ruim park officially opened in Taicang, covering an area of 2000 square meters. Taicang Rui paradise is not only loved by local children and children, but also attached importance to the local government, and has been established as one of the children's activity centers by the local government.

At present, there are more than 20 amusement projects in rem, and the entertainment items can be adjusted according to the size of the venues. The large site area can reach 30 thousand square meters (including all items), and the small site area is 4000~5000 square meters. According to the prediction of state securities, Xinlong Industrial can set up 200~300 home in the country. 30 thousand square meters of site construction investment of about 20 million yuan (excluding site rent), the construction period of six months, due to relatively low investment, from the return on investment is very attractive.

　　 Pathfinder: outdoor products leading enterprises

The main business of Pathfinder is very much in line with the development of sports industry. The company is a leading company in the field of outdoor products. According to Guoxin Securities, the outdoor goods market has been developing rapidly for many years. Although the growth rate has slowed down in recent years, the industry ceilings are far from coming. Pathfinder is now the largest outdoor enterprise in China, with annual sales of 1 billion 445 million yuan, and its market share has steadily increased to 8%.

In addition to further consolidating the advantages of outdoor products, Pathfinder is also accelerating the transformation strategy of outdoor platform, expanding through strategic investment green field network and six feet to outdoor tourism. At present, a new brand strategy system for outdoor outdoor service and outdoor vertical business is basically formed.

At the same time, Pathfinder is also making full use of the advantages of its own online and offline resources to develop wearable products that are more close to the needs of outdoor participants, giving full play to the role of wearable devices in the flow entry, achieving docking with the online platform at any time and anywhere, and the integration of big data will also provide more possibilities for its future development. In the field of outdoor, the development of wearable devices is still in its infancy. In this regard, Pathfinder has been in the forefront of the industry.