Carrey Stores In Chongqing Are Closing Their Tenancies.
Chongqing department store announced in October 28th that the property leasing contract of the new century department store, 1 to 7 (department stores), will expire on October 31, 2014. Due to the complex structure of the property rights and the large number of owners, the company failed to reach agreement on the renewal of the lease. The company decided to suspend the business of Carrey from October 27, 2014.
In the new century, the department stores are located in the commercial gold zone of Shapingba District, Chongqing. Although its operating income is less than 4% of the company, its profit share is more than 10%, which is one of the most profitable stores in Chongqing department store.
The company said the suspension would have some impact on the company's performance.
The announcement shows that
Carey commercial capital
Operating area of 23 thousand square meters, in 2013 achieved operating income of 924 million 309 thousand and 800 yuan, the total profit of 124 million 224 thousand yuan, accounting for 3.06% of the company's revenue in the same period, the total profit of 13.02%; in 2014, 1-6 months to achieve operating income 508 million 842 thousand and 300 yuan, the total profit of 54 million 671 thousand and 300 yuan, accounting for 3.36% of the company's revenue in the same period, the total profit 10.74%.
The announcement said the company will lease a 32 thousand and 700 square meter commercial house near the Kerry store, which is used for the Carrey business and is scheduled to open in May 2015.
Besides,
Chongqing department store
The same day announced that the company will invest 150 million yuan, accounting for 50% of the shares, the establishment of small loan companies, will invest 20 million yuan, accounting for 40% of the registered capital, and the Chongqing agricultural and livestock products exchange and Chongqing business investment company jointly launched the establishment of commercial factoring Co., Ltd.
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How to survive and develop in the environment of electricity supplier impact and retail business homogenization is the most concerned topic of many commercial real estate managers.
At present, with the increase of electricity supplier pressure, experiential marketing has become the main marketing concept of major shopping malls.
And truly experiential marketing, so that customers in shopping shopping mall in the process of "no drama", "zero pain point", it requires a lot of effort.
In October 25th, the reporter came to the Aegean Sea shopping center located in the sun palace area of Beijing.
As the protagonist of Aegean Sea shopping center's opening 1st anniversary, the cartoon image of Xiao Huang has been pformed into iron man, captain of the United States, green giant and so on, attracting many consumers.
According to Zhou Yuheng, since its inception, the Aegean Sea shopping center has attached great importance to the true meaning of experiential marketing, and it has been the best verification of experiential marketing.
Once, Beijing Chaoyang Joy City "100 duo A dream secret props Expo" let the shopping malls lively, reflecting the experience marketing to the passenger flow of great cohesion.
The development guide recently reported that experiential consumption has gradually become a trump card in the retail industry.
The emergence of this consumption pattern may be a new way for the domestic retailing industry in the current confusion.
It is understood that shopping centers pay more and more attention to consumers' shopping experience, while creating "one-stop" consumption, they also take into account the interaction between consumers and shopping malls, so that consumers can become "customer oriented".
In this regard, Zhou Yuheng said, consumers can be like the "leading role" of the mall, freely and freely shopping with small yellow people, chatting with friends, sharing joy with friends.
All of these make the commercial property of the shopping mall gradually fade away, and the social attributes of the theme park with shopping function have been deepened.
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