Wuhan Local Retail Bigwigs "Double Eleven" Embrace To Fight Back

"About 14000000 red packets have been issued, and 80 thousand members have been developed."

Yesterday, Wang Hai, deputy general manager of China commercial group, told reporters that on the eve of the "double eleven", APP was launched on the eve of the "double 30 million". The first batch of 30 million red envelopes was issued nearly half a week.

For the failure of China Merchants shopping network 8 years ago, Wang Hai admitted that technological change can not improve the performance under the line. Only when retailers grasp the right to price, have characteristic products and complete supply chain, can they do well in the electricity supplier.

In the future, China Merchants will increase the intensity of self employment and do not rule out the possibility of private Internet customization.

Red envelopes, playing spike kill, purchase restriction, this is the usual tactic of electric business.

Near the "double eleven", the local entity retailers also played the electricity supplier tactics.

Compared to last year's "double eleven", this year, the World Trade Plaza clearly put forward the "PK with the electricity supplier". The "double eleven" in the horse year has clearly become the "first year of counterattack" of the entity business.

Opened on 25 th.

On the first official online shopping platform, the reporter saw Wu Shang,

The department stores and supermarkets of the Han business group are "online" selling, and the businesses, Zhou Heiya, Ma Ying Long pharmacy, small blue whale, sunny day and other businesses are killing the "one yuan" and "ten yuan" rush.

City Commerce Bureau monitoring data show that on the 25 day, Wuhan online shopping platform visits exceeded 500 thousand people.

"Festivals depend on festivals and festivals."

In 2009, Taobao, Tmall and other electricity providers successfully created the "double eleven", triggering young people's popularity in the name of "singles day". In the next 5 years, the "double eleven" record continued to climb.

Why do local businesses choose to "surf the Internet" before "double eleven"? Insiders admitted that 10 to November was originally a commercial off-season, and that after eleven, Christmas and new year's day were still early, there was more room left in the middle.

By the end of last year,

Invest one hundred million yuan to set up an electricity supplier company.

Wu Haifang, general manager of the Wu Shang Group electric business company, revealed that all the entities have opened the electricity supplier department. This year, during the "double eleven" period, the goods were shipped directly from the physical stores, and the courier company's unified distribution was delivered by the tender. WeChat and Wu Shang net bundled the publicity.

It is reported that the total sales volume of Wu Shang network has increased by nearly 3 times from 1 to April this year, and the total amount of website visits has exceeded 986 thousand.

It is expected that the "double eleven" will also achieve a new high.

Annual sales of 530 million, firmly sitting in the national cosmetics first commercial plaza, this year for the first time online sales.

Wu Feng, director of the business department of Wu Shang square, said that although only 1/3 of the cosmetics brands were on line, there were still more than 50 orders per day.

Liu Cong, chairman of Zhong Bai group, said that the online and offline businesses must be differentiated. The development of physical stores will also be the main tasks in the future.

It is reported that this year, the 100 stores in the province's supermarket stores are all "online", "double eleven" will set off a shopping climax.