Get Rid Of The Aging Industry And Become The Retail Leader.

In the environment of low consumption and the impact of electricity suppliers, the era of traditional large-scale department stores and large supermarkets in China's retail industry is gone forever. At the same time, consumers are becoming more rational towards daily consumption, and even become more "petty" in some commodities. Consumers who pay much attention to price performance are more attracted to the ranks of online shopping.

The latest analysis report on the operation of Chinese chain retail enterprises compiled by the China Chain Store Association and DDT 2013 - 2014 shows that the proportion of total retail sales to total retail sales of social consumer goods has dropped from 10.8% in 2009 to 8.7% in 2013.

The main reason for this is that the growth rate of traditional retail industry, which is caused by macroeconomic growth deceleration, weak consumption, e-commerce channel diversion, consumption upgrading and high cost continues to decline.

In 2013, the total retail sales of social consumer goods exceeded 23 trillion yuan, which also declined for 4 consecutive years. The growth rate in 2014 is expected to drop by 0.7 percentage points.

The industry pointed out that China's retail industry profitability is difficult, and its format is aging, lack of innovation mode.

Due to the crazy expansion of the whole industry and the early overdraft of market resources, coupled with the lack of standardized marketing innovation mode, the retail industry is showing more and more.

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In the period of meager profits, the industry giants and large retailers are competing. If the retail industry is not featured, it will be hard for consumers to come again.

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There will be no profit; if there is no turnover, there will be no profit; if there is no profit, the enterprise will not be able to sustain it, and its various costs will continue to be paid. In this case, it can only be closed down.

Japanese

It also suffered the same blow 20 years ago because of the economic downturn.

Around 1990, Japan's economy was stagnant with the stagnation of population growth. From 1990 to 2013, the average growth rate of Japan's economy was less than 1%, during which many negative growth occurred.

Japan's retail format has also undergone great changes.

According to statistics, from 2001 to 2011, the market size of Japanese department stores decreased by 29.8%, and the large supermarkets shrank by 28.2%.

In the past ten years, the first thing is the convenience store, the other is the drugstore and no store sales (including communication sales and network sales).

Judging from the evaluation of various formats, convenience stores rank the top of the formats in terms of 1 million 400 thousand yen / square meter.

In 2012, the top 10 enterprises in Japanese retail chains accounted for 5 seats, and 7-11 of them ranked first.