Young Designers Do Their Own Design. The Next Topic Is How To Commercialize.

China Fashion Week (micro-blog) introduces a large number of new blood every year. Among the 83 designers who attended the 2015 spring summer series, there were 68 Chinese designers and 15 overseas designers. Among them, there were 44 Chinese and foreign designers who participated in the China fashion week for the first time. This is indeed a huge international platform. In addition to the veteran guests including Wang Peiyi, Qi Gang and Pan Yiliang, some young designers are also very attractive. Over the next two days, not only fan fan will release his new series here for the second time, but also the independent designer 10+3showroom will be unveiled, and 8 young fashion designers selected by the young designer base will work with two young top ten fashion designers in China to interpret the "new Chinese independent design force" in the design vocabulary. They may have thought deeply about how they want to go further on this stage, perhaps just the China International Fashion week to show their thoughts.

The fashion week schedule has entered the last 1/3. We can see that there are many good works in the Youth Design Group. Liu Sicong, who graduated from the European design school in Milan, Italy, is also in the China fashion week. He used white, gray, golden, black gradation and excessive, using lenses and metal materials to express the concept of "static" and the contradiction of one's heart. The clothes he made before were neutral and futuristic. This time he added some punk elements in it. In his design, we can also vaguely see some styles influenced by Italian design, a little Blumarine, a little Balmain, and a little shadow of Tom Ford. In his interview with Tencent fashion (micro-blog), he said, "it has always been to do what one likes, and the marketing team will suggest that I may have more to cater for the market to design, but I feel that I am going to find a balance point OK." Referring to the comparison between China Fashion Week and Beijing fashion week, he thinks Shanghai is more inclined to commercialization. The fashion week in Beijing is more inclined to conceptualization. It is a person who does not think too much about the market, so it is a better stage performance.

From the mouth of many new blood designers, we can hear such a sincere and energetic idea that will be moved by their energetic dreams. Fashion or personal things, stick to your art. This design group includes a lot of young designers from the fashion center, the central Saint Martin or the New York Pearson School of design, and Liu Sicong is just one of them. You can see very conceptual things in his design, such as the head ornaments designed for the show, and the metal triangles that form radial hoops. He simply wants to express a person who wears armor to protect himself against the external emotions.

Lulu Liu from London Fashion Institute is a design girl with more commercial thinking. Her commercial design is independent, sexy, and has many interesting elements. It usually sells well, but she also has his own insistence, such as making fur for Copenhagen this time, fur is what she really wants to do, but it is not feasible in Europe. When she came to China Fashion Week, she wanted to "play" what she wanted to play. You will also see her commercial design of free independent women in 10+3showroom.

We all think that Chinese designers have met a very good era. More and more Chinese faces have attracted much attention in international design circles. Alexander Wang and Natural Jason NaturalWu are outstanding cases. We can not compare the maturity of the local fashion design exhibition platform and the four fashion week, but obviously the China International Fashion week provides a young super designer with a big and strong display, learning, communication and promotion platform for those who are eager to find a way out but don't know how to start. In October 27th, the new business platform DHUB was unveiled at the 79 tank of the 798 Art Center. It also extended the form of foreign showroom. However, our showroom now has a better business model and works with Dangdang to promote the sale of the works displayed by designers. The design is based on sales, which looks good. How can this showroom attract more and better purchase resources is a serious problem. Of course, this is also a problem for China Fashion Week platform. How to invite influential leaders in the fashion industry, senior buyers to speak for themselves, or to really pay for these designs?

Young designers in China should still have more business savvy and self marketing ideas. The "up and down" investment of Hermes is an example. Local designers should still operate according to fashion companies, and try to attract the attention of large groups by making clothes, not just by Gao Ding. China has great potential in the market, but designers are struggling to fight alone. To succeed in business, they should rely on the strength of fashion houses that already have great influence. Burberry's Christopher Bailey is such a young person. People used to know Burberry's Bailey. Now it's time to call it Burberry of Bailey.

China International Fashion Week is a big battle every year. But apart from watching shows, looking at what designers are beautiful this year, seeing new ideas of famous designers, and seeing how the costumed people wear the haze of Beijing, you must be able to understand something else. Fashion is a big industry. Whether the elites with the invitation letter really wear these designer's works in daily life, are the main groups of consumer fashion really consuming these fashions as products? This is a problem that Chinese designers need to think about. In a very simple example, Topshop shows in London every year. Seventy percent fashionable young people on the London street will buy Topshop fashion products. LV is now on display stage in Paris, and Asia and China share the largest share in the annual consumption of LV brand. Of course, we can not just think about such a heavy problem, just appreciate the fashion art to appreciate these brave designers in fashion week.