In 2014, The Three Quarter Of The Clothing Industry Reported That Children'S Wear Industry Showed Explosive Growth.

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Xiaobian net to introduce to you is the three quarter of 2014 clothing industry reported, children's wear industry is showing explosive growth.

Recently, the three quarterly reports of the apparel industry listed companies came out in 2014, and the baby clothing industry showed explosive growth.

At present, the baby clothing market under maternal and infant supplies is more prosperous, but the degree of branding is low and lack of leading brands.

From CITIC Securities's recent report, we know that

The children's clothing brand "balbala" ranks first in the Chinese children's wear industry, but its market share is estimated to be only about 3%.

The market share of the top 4 children's clothing industry is only about 6%, and the top 10 market share is only about 9%.

In addition, with the rapid development of baby clothing industry, ZARA, H&M and other fast fashion brands have joined the industry competition, but their market share has not exceeded 1%.

Good policies.

Driven by the advantages of small basic body size, the children's wear industry is showing explosive growth.

According to Semir released this year, we can see that the income of children's clothing is 1 billion 175 million yuan, an increase of 30.9% compared with last year, which contributed much to the growth of Semir's performance.

The Mori Mami quarterly report has not yet been released.

But China's maternal and child brand network predicts that according to the current industry environment and the trend of Semir's previous development, children's clothing will remain the main force for Semir's growth.

At present, the 361 quarter has released the three quarter report.

According to the data, the brand of children's wear has developed well, and the number of stores has increased significantly from the 101 to 2066 in the first quarter.

Store sales increased by 5% year-on-year, and this is also the third quarter of 361 degrees in children's clothing sales growth.

With the second child

Landing, the improvement of the consumption level of Chinese residents and the change of consumption concept, as well as the saturation of the adult clothing market, has been paid more attention to the neglected baby clothing market.

Many clothing brand giants aim at children's wear market and increase industrial investment.

However, people in the industry believe that the development of children's wear industry will become complex and intense as all kinds of capital enter the industry successively.

Industry development can not simply replicate the previous experience model, and need rational thinking and pragmatic management.