Zhang Ronghuang: Men'S Shoes Can Be Small And Beautiful.

In 1926, Sen Lev, founder of England's "Sonlleivoo" brand, started his shoemaking career in a shoemaking workshop in Oxford Town, England.

In 1996, Selev set up a branch office in Hongkong, mainly developing the Asian market. In 2011, the British Selev International Group Co., Ltd. brought the "Sonlleivoo" brand to China.

The noble lineage, the innovative design style and the extreme sense of flexibility are very popular and popular among young people in China nowadays. They are quickly becoming the first choice of young people. Sonlleivoo shoes, which are sought after by famous artists, have become synonymous with fashion.

The Organizing Committee of Minnan electricity supplier annual meeting: what is the difference between products and positioning in the market?

Zhang Ronghuang: the commercial wind in the city of Lun Lun, and the way of dressing.

The top layer of cowhide is selected on the material, and the style is closer to Prada, with an average of more than 300 yuan.

We must go out of our own way, seek differentiation and increase selling points in materials and styles.

If we walk like the route of Mu Lin Sen, the guests will be lost. We have no advantage in our brand.

Most of our products are sold to Guangdong District, and only a few hand-made shoes are produced locally.

Minnan electricity supplier annual meeting

The price of the passenger is not low. Many electric business enterprises are raising the price of the passenger unit. How do you think the price will be raised?

Zhang Ronghuang: we must not raise the price of the same sum, and whoever will do it will die.

Even if the money is exploded, it must be upgraded and upgraded.

When the price is raised in the air, the consumer will not buy the bill.

The Organizing Committee of Minnan electricity supplier annual meeting: from the perspective of the market, apart from Selev, is the company still running other Amoy brands?

Zhang Ronghuang: Yes, now the platform bonus is gone, and do more brands, like raising children, to see who can grow up.

Selev started 3 years ago, and is deeply impressed by the fact that Taobao's support for Amoy brand traffic is much worse now.

The former 30% is paid traffic, the 10% is independent traffic, and free traffic accounts for 60%.

Now, 30% of the free traffic is upside down, accounting for 60% of the paid traffic.

Unless we do TOP20 in the industry, we have some right to speak.

Minnan electricity supplier annual meeting

In the process of running Selev, have you ever had any problems or what experience would you like to share with you?

Zhang Ronghuang: I want to say that the electricity supplier is no longer an era of profiteering but a meager profit era.

Whether R & D or promotion, the team must master the core technology to survive.

In planning the brand, the operator must have a clear positioning. Nagh Sen Lev, the current brand 70% style is more inclined to face the public, so that the sales volume is more assured, 20% of the products insist on personalized, keep the brand's tonality, leaving 10%, high price.

Under such a structure, the brand can develop healthily.

Unfortunately, these are slowly summed up later. At the beginning, they thought they should emphasize the style, and the conversion rate was not high.

The Organizing Committee of Minnan electricity supplier annual meeting: some media reported that this year Tmall Xiao 2 has asked for the best price from Tmall merchants, and the price of other brands of the same brand can not be lower than that of Tmall.

So, some sellers will consider giving up Tmall platform. What do you think of this?

Zhang Ronghuang: now Tmall is a bit of a shop bully suspect. It is both a policeman and a judge. In the category of men's shoes, at least TOP20 must have some right to speak.

I feel that the resources of Jingdong are more suitable for Selev now, and it is easy to enroll in some activities.

Like vip.com, the price is high and the style is not suitable.

Of course, we are also working hard on Tmall side. The visions of the store are generally in line with the trend of Tmall fashion, just like climbing Mount Qomolangma.

Minnan electricity supplier annual meeting

What is the future development of the company?

Zhang Ronghuang: originally intended to expand the line next year, now it seems that the first thing to slow down.

I saw a lot of things myself, and many friends advised me.

I found that the location of the line is different from the line. If you want to be offline, the supply chain and terminal need to be controlled.

According to my mind, it should be a small and beautiful route, but it doesn't need much volume, but the profit is high.

Impulse is not what I want.

I used to be plagiarized and imitated, and if I was a shoe with less than 1000 sales in two months, who would imitate it?