Display Method For Increasing Entry Rate

Do customers stay in the store, will they stay? Do they simply walk around and go out for a long time? Do you have carefully calculated the fitting rate of the shops? Do not belittle these details and figures, because they are ultimately related to your turnover.

The only way to make a deal when trying on clothes is reflected more clearly in clothing brand.

If we want to increase the turnover rate, we must increase the trial wear rate. If we want to increase the trial rate, we should first increase the number of customers left after entering the store, and secondly, we should enrich the IP display.

The greater the number of customers left, the more chance to increase the fitting rate and the increase of trial wear rate, so that there will be more chances to increase the turnover rate, thereby improving the performance of the store.

Therefore, from the above analysis, when our customers enter the store, our main task is to do everything we can to retain customers.

In the rule of visual flow, it is pointed out that the flow of sight is repeated many times. The longer it stays in the visual image, the more information it gets, the less time to stay, and the less information it gets.

That is to say, when customers stay in the shop longer, the information about the goods will increase, and the more information they know, the easier it will be to find interest products, so that the probability of trying out will be greater. In our life, we have had the experience of shopping with our friends. We are only an escort, but we often buy more than our friends. This is because when our friends try out, we extend our stay in the shop, so that we find interesting products, and thus walk into the fitting room like friends.

If we want to retain customers, what can we really attract customers and customers? The answer is: commodities.

When customers enter the store, the goal is to find suitable products, so what we have to do is to let customers find suitable, interested and desire goods in three seconds.

How to make customers find interest in three seconds?

What kind of method is the most effective? We often see this phenomenon at the terminal: when customers enter the store, the shopping guide immediately greets, chatter and promote and service, making customers feel very nervous, thus speeding up the speed of customers walking out of the store, which is just the opposite.

We know that people's vision is easy to perceive information with strong stimulation, and the line of sight moves there to become a conscious idea.

This means that attracting customers in just three seconds is better than using silent service.

We should use the best way to display the main products, and this way is best for customers to identify, and is the most visible form of display.

There are four kinds of display forms in clothing merchandising: human model, positive hanging, side hanging and stacking. In these four display forms, the most recognizable and easiest way to display is the display of human models. Therefore, in the clothing industry, we will display the combination of people in the shop and become a magnet in the store.

It is also a form of PP (main product) display. The main form is the combination display of the model group and the series of merchandise in the store. The main function is to increase the number of PP display, better display PP products and improve the try out rate.

What is magnet display? That is, it can attract customers' attention, increase customer's interest rate and try out rate, extend customer's passenger flow line, and guide customers to stroll around the whole.

In order to increase the proportion of impulse buying.

The significance of magnetic display is that the best place to attract customers' attention is to configure the right products in the store, and give the best display techniques to maximize the customer's try rate and increase the purchase rate to promote sales.