Optimistic About Private Custom Market Fir And Henry Bailey Signed The Contract

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At the grand ceremony of the Ningbo clothing festival, Diana, Princess of England, Prince Charles, famous actor Dys Alba, famous soccer star Jermaine Diff, Robin Persie and other distinguished celebrities, made a customized royal royal top suit brand "Henry Bailey" again.

This time, "Henry Bailey" not only brought the British tailor Prince Charles's tailor, but also signed a strategic cooperation agreement with the Chinese fir originated in the red band tailor. The two sides will carry out all-round cooperation in technology, technology and culture.

As the first famous brand clothing in China, Shan Shan has won the market and brand new image with fashionable gold standard products and personalized customized service.

The "Henry Bailey" will continue to write the new legend of Hong Bang tailor.

In order to develop customized business, Shanshan clothing not only has already launched an original personalized woven fabric, but also has established a cooperative relationship with top fabric companies such as Ermenegildo Zegna, CERRUTI DAL1881 and so on.

But Shanshan, which is well known for its suit technology, is not satisfied with this, so there is a story that is now associated with "Henry Bailey".

People in the industry know that men's tailoring originated in Britain more than 300 years ago. At that time, SavileRow street in London was specially tailored for the Royal custom military uniform and riding suit, and then evolved into a formal suit. Even our "red gang tailor" skills originated from England.

Henry Bailey, founded in 1875, is the historical successor of Britain.

It was first known for its custom-made British military uniform. It was the first in Bristol, west of London, 44 Hao Tver road to set up the first all hand made suit custom shop.

Henry's position in the British custom industry has been achieved.

Henry Bailey brand has always maintained the top and traditional "Saville Street pure manual tailoring craft", and with the British noble spirit service concept, it provides the most perfect customization service for the famous family, royal nobility, famous stars, official government leaders and successful businessmen in the world.

Celebrities like princess Diana, Prince Charles, famous actor Idris Alba, famous soccer star Jermaine Defoe, Robin Persie and so on are distinguished guests.

According to Saville, the winner of the "silver scissors" award in the British street, Henry, Andrew, the head of Andrew, will give full support to the development of the custom business of Shanshan, and send the Royal top tailor team together with the clothing of Shanshan to carry out accurate measurements for VIP customers.

This means that Henry will take the lead in setting up the top private custom elements of the British royal family with a history of more than 130 years.

Optimistic about private custom Market

It is reported that the two sides have been linked up for a long time and have gone through a long process of understanding and running in. The management of Shan Shan clothing has gone to the Saville street in England to do an in-depth investigation and research work.

Finally, the successful cooperation is due to the mutual recognition of each other's culture and ideas. On the other hand, they are also optimistic about the pformation of the domestic market, hoping that Chinese consumers can enjoy the Royal top customization technology of the original British flavor.

"At present, the differentiation of consumers and the difference of consumers' income level and value orientation result in differences in consumer demand, and customization is catering to people's pursuit of quality and personality, which is truly personalized consumption."

Lin Yunfeng, vice chairman of the textile industry branch of China Council for the promotion of international trade, has judged this way.

Andrew once said that a few years ago, he appreciated the Chinese consumption power in luxury stores in London.

In his view, such a high-end group will accept their personalized service.

At last year's Ningbo international clothing festival, Henry Bailey's senior sewing master Andrew came to Ningbo to provide private custom service with a customized team serving the Royal noble. Although the price was over 20 thousand / set, it still received more than 20 orders in just two days.

It is revealed that the price of Charles's clothes is about 50 thousand yuan per set, and he usually customize one set every month.

After establishing strategic cooperation with the clothing of Shanshan, the two sides will integrate their resources to complement each other, and launch a series of high-end activities around the customized business to jointly promote the traditional British craft and noble gentleman culture.