How Does A Novice Open A Warm Underwear Store?

How about opening a lingerie shop? How to run underwear stores? Modern people have higher requirements on the quality and quality of life, and people can see the pursuit of brands from underwear.

So opening a lingerie shop is sure to make money. What kind of underwear store do you want to make money? How about keeping warm underwear?

For choice

The first step for a brand clothing partner is to choose a good underwear brand. This is the most important thing in running a clothing store. So how do we run the underwear brand clothing store? Let's talk about how to operate the underwear brand clothing store.

Choose what brand of underwear should be decided according to the local economic situation and people's consumption level. If the general town and small city can choose the domestic underwear brand, the price of the domestic middle and low grade brand can be chosen. If the large and medium-sized cities or high consumption areas can choose the international underwear brand or the domestic high-end brand, after all, the economic strength is more fashionable. Whether the domestic brand or the international brand, the manufacturers behind must have certain strength and long-term development market determination; and the brand's product quality and R & D technology must be excellent.

Choose the location of the shop:

Choosing a location to open a shop depends on your own investment ability. People who have large flow, convenient pportation, and lots of office workers will naturally get better business, but the cost of such investment will be relatively large.

Under normal circumstances, it should be based on their ability to invest in the selection of local clothing sales atmosphere of the pedestrian street, the location must not be too remote, and the location must be target consumers often haunt.

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Choose the style of underwear:

Be sure that a good brand will choose the right style.

If you want to see the best selling style, you need to feel the bottom of the market. If you don't understand the trend, it's very dangerous.

Modern people pay more and more attention to the quality of life. Underwear is also one of the most carefully selected items.

Besides, the comfort level of products is very important.

The combination of products is a very profound knowledge. We must have different series of products to fully meet people's underwear needs.

Moreover, people in different regions have different preferences. Underwear sales also need to be adapted to local conditions. In winter, the colors should be deep and summer colors should be light.

The product version is another art, and the best selling styles and colors can be displayed in the main position while giving people a sense of tidiness.

If you go to the middle and high end market, you need to talk about taste.

Choose the right Salesperson:

Underwear is very special because of its privacy. Good waiters are related to turnover.

Experienced waitresses can see their customers' glasses and give their customers proper advice.

The age of the waiter is best between 28 and 40 years old. In this age group, the body is generally mature and has a full body, and also wears the underwear. Young girls recommend underwear for people to feel less authoritative.

In addition, the store should also provide trial service, as a close fitting garment, even if it is the same size, but in appearance and function.

Even bigger.

So the waiter should persuade the customer to try it on.

Girls who buy underwear for the first time tend to be shy. The attendants should also eliminate their nervousness and give the correct explanation before they can leave the best impression on their customers.

Choose underwear shop's publicity points:

Under normal circumstances, targeted advertising can bring direct benefits. A small underwear store can not, of course, have many media advertisements to invest in, but it can spend a lot of money to do some practical things. For example, in the main street, we should draw some promotional activities to show banners, make a light box at the door of the shop, or send a few leaflets, coupons and so on.

Also can plan to make a window show, please one or two models for live show.

Certain promotions are essential. Attractive promotional gifts can deepen your feelings with customers and narrow the distance. At the same time, it is also a good excuse for you to maintain prices stable without discount. Good promotions are a moving advertisement.