Textile Machinery Enterprises Differentiate And Select Target Market

Here world Clothing and shoes The Xiaobian net introduces the target market of differentiation.

At present, the sale of textile machinery enterprises has dropped to varying degrees, which has become a common phenomenon. In addition, in addition to the demand for customers to reduce the demand for products, it is also the fierce market competition between domestic textile enterprises. Competitors come from high-end products abroad, and the two comes from many domestic enterprises producing low-end products. The technical advantages of foreign products are more obvious, and occupy a larger share of the high-end market for a long time. However, the phenomenon of homogenization of low-end products in China is very serious. Reporters interviewed a company before, although their sales volume this year is still greatly improved, but in order to adapt to the current market environment, we have to pay a price cut, the final profit is not necessarily high. Domestic enterprises are fighting for quality and service. If they want to take a firm foothold in the highly competitive market and develop for a long time, we must try to find out where the products are different, and strengthen the differentiation competitiveness of the enterprises, so as to give customers a reason to choose.

Product performance cutting-edge

At present, most spinning machine enterprises in China are not fully competitive in differentiation. The fundamental reason is that most domestic enterprises have limited R & D capability and rely mainly on plagiarism of advanced foreign technology. Although this saves the R & D investment, more than one or two enterprises will be plagiarized. After all, they are still short-term interests, and will inevitably fall into the price competition of homogeneous products again.

In view of this situation, many domestic enterprises have set up specialized R & D centers to improve the technological content of products, such as carding machine product R & D center and automatic winder product R & D center of Qingdao Hongda Textile Machinery Co., Ltd., the ring spinning machine product development center of Jingwei Textile Machinery Limited by Share Ltd, Yuci cotton spinning machine product research and development center, and Shanghai comic Machinery Co., Ltd.'s cotton comber product R & D center and so on. Through R & D centers, enterprises constantly make technology more sophisticated, and develop new products, technologies and processes that meet market demand, acquire more proprietary technology and intellectual property rights, and produce products with unique and excellent performance, which stand out from the same type of products.

Turn to market blue ocean

However, large enterprises are often the ones who have the strength to set up specialized R & D institutions. For small and medium-sized enterprises, it is a very advantageous way to avoid fierce competition and locate in a less competitive field.

Shijiazhuang Textile Machinery Co., Ltd. is one of the earliest manufacturers of shuttleless looms in China. It is involved in the research and development process of homemade shuttleless looms. However, in the face of fierce competition in new looms such as jet and rapier, the company has taken another way to make full use of its advantages in technology, aiming at the potential new market of special looms.

The special loom Market is small, the demand quantity is few, the big enterprise does not have the investment enthusiasm, and the small enterprise's technology has not been able to meet the requirement, this precisely has given the Shijiazhuang textile machinery development opportunity. At present, Shijiazhuang textile machinery has certain technical advantages in the field of special looms. The company's special loom with a width of 16 meters has won a wide market for it. Shijiazhuang textile machinery also mainly produces looms for weaving industrial conveyor belts, papermaking nets and other industrial fabrics, which has achieved good market benefits. In addition, the company continues to improve the stability, speed and efficiency of looms while developing electromagnetic heat rollers for high-speed dobby and large drying equipment. Shijiazhuang textile machinery has gone out of a path suitable for its own differentiation by giving full play to its own advantages. At present, recruitment is difficult, difficult to keep, and the cost of labor is rising year by year. Some individual jobs in some enterprises even have serious workers' fault phenomenon. To solve the problem of insufficient employment and liberate workers from heavy manual labor is a problem that textile enterprises need to solve urgently. It also provides a new market opportunity for textile machinery enterprises in transformation and upgrading. It is precisely the need to see the textile enterprises, coupled with the experience and accumulation of production and research and development of textile machinery auxiliaries. Jiangyin Kai Ye textile machinery company has chosen to develop the automatic pipe winding machine project through investigation and investigation of the first-line enterprises for a long time.

And traditional Manual operation Different, the LGJ100B automatic tube winding machine developed by Kai Ye company adopts mechatronics and automatic detection and control technology, and it can be used with all kinds of winder. It can separate and sort the spun yarn that comes out of the automatic winder, automatically separate the spinning empty pipe and the bobbin, and automatically and automatically collect and automatically shift the frame of the spinning hollow pipe head, which saves time and effort, and greatly improves the production efficiency. In 2013, the company brought the automatic winding machine to the market, and sold 100 units in that year. From the current demand situation of enterprises, the future market potential of the automatic winding machine can not be underestimated. At present, there are about 40 thousand automatic winding machines in the national textile enterprises. If half of them are equipped with automatic winding tube machines, it will be a very considerable market demand.

Cooperation and introduction of new products

In addition to their own research and development, enterprises can also introduce new products through cooperation and fill gaps in the market. A good example is the Dechang company's acting as India's "special spinning" product. During the 2014 China International Textile Machinery Exhibition and ITMA Asia textile machinery exhibition, Ningbo Dechang precision textile machinery Co., Ltd. officially worked with India A.T.E group to push the "special spinning" products to the Chinese market.

At present, the spinning enterprises in China are generally seeking a good way to upgrade and upgrade. The technical requirements for speed and automatic doffing are increasing, and the demand for high quality cradles and automatic doffing spindles is also increasing. These requirements are the advantages of "special spinning" products. In India, where the spindle speed and price of spinning equipment are higher, the "special spinning" product stands out with its outstanding performance and suitable price. In addition, the price of "special spinning" products is only 1/2 of European brands. Therefore, the Dechang company believes that the product will be welcomed by the Chinese market. At the same time, it will be very beneficial for Dechang to enhance its reputation and provide better products for other brands.

For enterprises, the production of differentiated products and occupation of more market share are often contradictory. Products with cutting-edge technology are often not acceptable to the mass market in terms of price, while the newly opened "blue ocean" market has a specific demand target, and the total volume will not be large. In spite of this, differentiated products have a clear market target, so long as they choose the right market, the company's market The reaction is just like aiming at the target and firing arrow.