Anta Love Bridge Public Welfare Activities Enter Zhidan To Donate Value 1 Million Sports Equipment

In October 31st, the Olympic athletes' public service action took 2014 soccer into the campus and the Anta love bridge public welfare project landing in Zhidan County, Yanan City, Shaanxi province.

Li Hua, director of the market development department of the Chinese Olympic Committee, Wei Jixiang, vice chairman of the Chinese Football Association, Yao Jin Rong, director of the Shaanxi Sports Bureau, and Zhang Tao, vice president of Anta Sports Products Limited, carry the fencing Olympic champion Li Na, Luo Xiaojuan, diving champion of Olympic Games Li Na, gymnastics Olympic champion and winter snowfall world champion, and the world champion of the shooting UFO world attended the event at the meeting.

Anta donated the Dragon sports suit and the total sports equipment worth 1 million yuan to the poor school in Shaanxi.

Located in the northwestern part of Yanan city of Shaanxi Province, Zhidan county has an area of only more than 3000 square kilometers, with a population of only 150 thousand people, of whom the number of young students is about 18 thousand.

But on the loess ground

It is the first pilot school for campus football in China. 5000 students are pursuing their dream of football under the guidance of "grass roots" coach.

The Zhidan trip is another activity of Anta's "love bridge" public welfare project after Sichuan Ya'an, Beijing nest, Heilongjiang Qitaihe and Qinghai Xining.

The purpose of the campaign is to let local children understand the Olympic spirit through public donations and Olympic champions' volunteer service, so as to encourage children to continue their dreams.

At the event, Olympic champions shared their Olympic stories with their children and encouraged their children not to give up their dreams with their own experience.

Then the Olympic champions played a soccer game with their children.

Close contact with the Olympic champion, the children are very excited, eager to show their minds in front of the hero, the two sides in the sound of refueling and laughter in the successful conclusion of the game.

Zhang Tao, vice president of the company, said: "Zhidan is a city full of dreams. The children here are full of vigor and passion.

As a partner of the Chinese Olympic Committee, Anta has always promoted the Olympic spirit and the development of Chinese sports as the primary responsibility of enterprises.

We are here to help children realize their dreams, and hope that the Olympic champion's personal experience and our humble intentions can help children go farther in pursuit of their dreams.

As the leading brand of China's sporting goods industry, Anta has long been concerned about sports public welfare undertakings.

In 2013, Anta and the Chinese Olympic Committee, the Samaranch sports development foundation and the champion fund jointly established the "Olympic public welfare cooperation alliance" and launched the first in April of the same year.

- "love bridge" project.

Anta donated 25 million yuan worth of sports equipment to nearly 200 schools in more than 31 provinces and municipalities, so as to promote the popularity of PEAK sports and spirit in schools.

In September of this year, Anta joined hands with the Samaranch foundation to launch a public welfare project of "starting off", and innovatively combined with the Internet platform to encourage more people to pay attention to and participate in public welfare activities.