Resurgence Of Sports Apparel Industry Statistics Show: Outdoor

According to the National Bureau of Statistics data In July, the retail sales of clothing, shoes and hats and needle textiles increased by 12% compared with the same period last year, the first time since 2013, the increase in retail sales of units above the limit of 10 months. 8, September sales of clothing, shoes and hats and needle textiles continued to be good since July, with an increase of 11.7% and 11.1% respectively.

However, as Clothing industry The three quarterly reports of the listed companies in 2014 are coming out one after another. We can see that the market differentiation is more and more obvious. According to the statistics of various brokerage research reports, the boom of baby and outdoor clothing is relatively high, and the casual wear industry is affected by foreign capital and the brand of electric business.

After two years of misery, outdoor and sporting costumes showed signs of recovery. According to the 361 quarter 2014 third quarter business summary, it continued the growth trend in the first half of the year. The total amount of orders received in spring and summer in 2015 will increase by 11% compared with that in last spring and summer. The same store sales increased 4.7% in the third quarter of this year.

Pathfinder business income in the third quarter of 2014 was 385 million yuan, up 21% over the same period last year, and operating profit was 63 million yuan, up 36.8% over the same period last year. Business income in the first three quarters was 1 billion 8 million yuan, an increase of 21% over the same period last year, and operating profit of 1.96 billion yuan, up 25.6% from the same period last year.

"Although the amount of stock in many sports apparel companies is higher from the financial data, the inventory problem has been greatly improved over the past two years. This inventory is already not in the past stock, not all the goods sold by the distributor, but also the spot ready for quick replenishment. " Ma Gang, independent critic of footwear industry, said.

In addition, the good policy has encouraged the industry. In October 20th, the State Council issued the "accelerating development". sport industry Opinions on promoting sports consumption (hereinafter referred to as "opinions") clearly promote sports consumption from the aspects of finance, taxation, land, employment and market environment. This has led many brokerages to believe that in the next ten years, they will become gold in sports industry for ten years.

In the opinion, "encourage enterprises to donate sports clothing, equipment and equipment, support the development of sports in poverty and rural areas, and deduct the amount of taxable income according to the relevant regulations when giving donations to the sports industry in accordance with the conditions stipulated in the tax laws and regulations." More by the industry laugh that this is indirectly help sports apparel enterprises to clean up inventory.

"At present, the recovery of sports apparel industry is still not optimistic, not all enterprises can finally get out of the trough." Ma Gang said that from the current market share, the sports apparel industry market concentration has been very high, there is no big increase in the next two years. "In the market bad situation, has returned to the growth track of enterprises in the future still have a look. And some enterprises that still have no signs of recovery are in a more dangerous position.