Middle Aged And Elderly Clothing Market Is "Marginalized"

As the weather became colder and colder, winter began in November 7th, and many elderly people went out to buy winter clothes for themselves.

However, many elderly people feel that nowadays it is not easy to buy clothes that are desirable.

Reporters later found that despite the rapid rise of shopping centers and shopping malls in recent years, most of the city's shopping malls and shopping malls are growing rapidly.

Without the clothing sales area for older people, it is a big problem for silver haired people to buy clothes, and the clothing market for the elderly is increasingly "marginalized".

At present, the elderly population in this city has exceeded 2 million, accounting for 20% of the registered population in the city, which means 1 of every 5 people are elderly people.

By 2030, the number of elderly people in Tianjin will exceed 3 million 300 thousand.

The industry expects that with the increasing living standards, the demand for clothing for the elderly in this city will increase rapidly in the future.

However, contrary to market demand, brand clothing enterprises are scramble for young and middle-aged clothing and go all the way to fight the market, but they are reluctant to invest in the clothing market of the elderly.

Girls' clothing, mattresses, men's wear, sportswear, children's clothing, in the city's shopping malls floor guide signs, the reporter did not find the elderly clothing sales area.

In the famous brand counters, clothing styles are mostly designed for young people and middle-aged people, but the styles for the elderly over 60 years old are few and far between.

Many businessmen told reporters that because the elderly are not the main force of consumption in the clothing market, there are many

Abandoning the clothing market for the elderly will make it difficult for the elderly to buy clothes.

A shopping mall in Heping Road, a shopping mall, told reporters that the mall had no clothing sales area for the elderly. Only a few shops were selling clothing for the elderly.

A shopkeeper who used to run clothes for the elderly said frankly that money for the elderly is hard to make.

She said: "most of the elderly live frugally, and demand for brand clothes is not strong. They are not willing to spend money to buy some high-end clothing for themselves.

I sold clothing for the elderly in the mall for a time.

Later, I will focus on the clothing of young people. "

Subsequently, the reporter came to a large clothing store in Binjiang Road.

The main winter clothing in the prominent position is the young women's clothing.

Accompany mother to buy winter clothes.

He told reporters: "I want to buy my mother a nice dress, but I can visit many large shopping malls in Binjiang Road.

Many old people's clothing styles are not new, and their fabrics are not good.