This Winter, The Price Of Fur Dropped By 30%.

Since October, reporters have been paying close attention to fur market sales and development.

However, recently, the reporter's visit found that the consumption of fur is not optimistic. Many businesses look forward to the early maturity of the fur market.

The price is down by 30%.

In October 26th, after a year of intense construction, the Xinji Leather City, which was located in Tu Right Banner, opened in the morning. In the southern parking lot, "one is hard to find", and the northern side parking lot was lined with more than a dozen buses. Thousands of consumers poured into the 10 million square meters of commercial complex.

Mr. Zhang and his wife lived in the nine yuan area. At 8 in the morning, they arrived at the polyclinic hospital in the area of nine yuan. They arrived at the Right Banner of the earth at 9 o'clock and visited for more than an hour.

"On the two floor, I felt a better fit for the elderly, but the price is quite competitive with the market."

The road is not far away and the price is right. These have brought popularity to the leather city of Xinji, which began trial operation in late September.

However, looking at the bustling customers, Mr. Zeng, a shop owner of the main fur shop on the third floor, said, "people are full of people. They have to look at the sales situation."

Influenced by the price of raw materials, the price of fur has generally fallen by about 30% this year. However, the situation of consumers who "buy less" is continuing.

The reporter visited Xinji, Haining, Shentai leather city and other shopping malls, but it is difficult to carry shopping bags full of consumers.

"The prices on the labels are all virtual. How much is the price?

How about playing ninety percent off? For ordinary consumers, fur is not cheap, which is a big brand, few people understand, no brand guidance, only through the introduction of shopping guide to buy products, then more cautious.

Ms. Gao said.

Although most businesses have said that the real peak of the purchase has not come yet.

The price of products will go up all the time. However, when it comes to this year's sales, many businesses seem very helpless.

Years ago, when Baotou wanted to buy a piece of fur, it could only choose a store in a large shopping mall. As the demand for leather products increased, many large fur stores located in Baotou, and fur brands from Yuyao, Haining, Guangzhou and Liaoning entered the consumer's line of sight, and the market competition intensified.

"This year's business is bad. All industries are affected by the economic environment. The fur business in the whole country is shrinking. For a month, our store can only sell two or three fur coats per day. As far as I know, a large scale store sells better. There may be 10 items / days, but the shop is not selling well."

Mr. Tsang said that the strength of a single store is limited. They once thought of putting advertisements in crowded places like train stations and airports. The cost is not enough, but the effect is not guaranteed. Wait a few months. If sales are not enough, they may withdraw.

Reporters interviewed found that Mr. Tsang did not have such an idea. In the two floor of leather city in Xinji, a shop owner who talked about leather sales said with a bitter smile, "no way".

"More than 100 square meters of shops can only sell less than 10 leather garments a day, and the pressure of rent, heating, property and other expenses is there. How can I not worry?" the shopkeeper said.