The Total Annual Output Of Chinese Footwear Exceeds 14 Billion Pairs, Ranking First In The World.

According to the statistics of the national footwear authority statistics, the total production of footwear in China reached 14 billion 200 million pairs in 2013, up 4.9% from 2012, and the total export volume of footwear also exceeded 10 billion pairs, reaching 10 billion 600 million pairs, an increase of 5.2% compared with the same period last year.

According to the analysis of the global footwear market data, China's footwear export growth in 2013 basically equals the total output of the EU's footwear, or the total volume of footwear production in Mexico and Thailand. Only Vietnam's growth rate is higher than that of China, that is, production increased by 10%. Exit The growth is similar.

　　 Vietnam? Of footwear The production volume is around 800 million, which is lower than 6% of China's total output. The output of 900 million pairs in Brazil is about 6% of that in China.

Although India says it produces 2 billion pairs of shoes annually, about 14% of China's total output, it must be noted that half or more of India's output comes from small factories and small street factories, which are only suitable for local customers, and the quality of Chinese products is quite different, because most of China's products are produced in regular factories.

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In 2012, the Jining International Leather City opened, and has attracted nearly 70 thousand Baotou consumers through the mode of shopping tour. Can Xinji copy the Jining model and lead the fur market in our city to achieve "counterattack"? This has become a topic of concern. Insiders said that popularity, supporting facilities, talents and market environment are all problems facing the development of fur market in Baotou.

Reporters learned from people familiar with the matter that since the trial operation of leather city in Xinji, in addition to renting the shuttle bus from the travel agency to the group, they have begun to cooperate with the travel agency to guide consumers into the leather city through the way of poll subsidy.

However, a shopkeeper who runs leather clothing business told reporters that at ordinary times, she often saw the aunt who came down to the square dance on the bus. Sometimes she even had no time to change her exercise clothes. Then she bought the clothes at half price, and then sold them out. In addition, the catering and entertainment formats of the 4 floor have not yet been opened. As a commercial complex, the matching is not perfect, and the attractiveness will also be discounted.

After the Xinji Leather City trial operation, many people in the industry thought about the consumption environment of Baotou fur. "There are too few people who know fur sales locally. There is a cycle from recruiting to learning. We have several salesmen who come from Liaoning. The cost of renting and dining is ten thousand yuan a month, which are all costs." Mr. Tsang said.

In addition, some businessmen suggest developing a mature market environment as early as possible. Emperor Yi Hao has rented 4 shops in leather city of Xinji, covering leather clothing, fur and leather goods, and Meng Yong, director of fur selling, has been selling for many years.

He told reporters that consumers in Baotou are not familiar with fur and are not familiar with brands. Most of them are low-end goods. "Since 8000 pieces can make fur upper body, why spend 10000 yuan? Who can see that there is a difference? This is the mentality of most consumers. However, after all, fur is not a mass consumer, consumers need to adapt to the process, the market is ripe for time. Meng Yong said.