The Key To Apparel Retailing Is To Do Inventory.

Dealers should buy more goods. From a manufacturer's point of view or from a dealer's point of view, goods are not ordered enough, which will affect sales. We often find a common contradiction in purchase: how much do we do when we have a lot of orders?

The author emphasizes a concept that retail is making inventory. If there is no stock or inventory, this shows a problem: your goods are not enough to sell, and your potential is not played. Inventory is bound to exist, but there is a key problem, that is, how to reasonably grasp the degree of inventory. After all, a reasonable inventory is not a malignant inventory, but a prerequisite for a good terminal.

Take a shop with 80 square meters and 3 facades as an example. The store rent, water and electricity charges and personnel wages are fixed. The more goods sold, the more profitable the store is, the higher the profit. And selling too much must be based on enough goods.

For example, the customer sees a certain one. style But there is no suitable number. Unfortunately, why is there such a situation? Lose one Customer The loss can be predicted by this formula: 1:25:8:1.

According to this, 1 customer In a store, it is possible to spread the brand to 25 people, and there may be 8 prospective customers among these 25 people who will take a look. The 8 quasi clients may also make a deal. This brings about 1 new customers. After we remove the intermediate links, we will see that 1 customers will bring at least 1 new customers' consumption. Therefore, it is horrible to lose customers by breaking codes.

At the same time, terminal stores also have a magnetic field effect. Many people enter a shop, which will lead more people to enter. Fewer people are interested in shops, and fewer people are willing to go. Therefore, sufficient goods must be a prerequisite for ensuring sales. If the goods are few, the salesperson's sales skill is higher.