What Should Be Paid Attention To In The Management Of Clothing Stores?

　　 1. Preparation for stores before opening

1. shop selection shop location

Location conditions: the color field company has appointed professionals to help the owners join the site investigation.

Environmental conditions: the surrounding 500 meters of residents, the floating population situation, and the close level of business buildings around. Is it suitable for opening office supplies store?

Business environment: survey of shops around d); 1) whether the external structure and internal structure of the store are suitable for franchised stores.

Area: the size of the store and the area of the simple warehouse; whether an office space can be set up.

Rent shop matters needing attention: negotiation method, lease form, age, rent and so on.

2. sales promotion strategy

Activities: promotions, festivals and promotions fully cooperated with the implementation of the color field company and the information support of the colored field office supplies, along with B).

Poster: DM advertising, single page promotion advertising, weekly planned single purchase ad, new product advertisement, gift promotion or gift advertising.

Festival Promotion: the purpose of festival promotion is to let old customers feel that the company and our store fully embody the people-oriented sales mode. E) give holiday gifts to the old customers.

Time sales promotion: with special events and G) promotion, according to the point of time for small profits.

3. shop staff recruitment

Recruitment information release; joining the owners can recruit themselves, can also entrust the company for recruitment and free training for the franchisee shop assistant.

　　 Two. Store Store Manager

1. store management

Personnel post responsibilities: the implementation of a fixed post responsibility system, the benefits generated by each post should be combined with my actual income, so as to fully reflect the labor management system with more labor and more gains.

Display of goods: goods must be arranged in sequence according to the cold and hot levels of the series, size and sales, keeping the shelves clean, and no signs and habits of heap and disorder.

Staffing: each franchisee must have a store manager who is responsible for detailed merchandise sales, ordering and logistics, conveying and accepting various activities held by the company to franchisees. &nbs; at least one to two store salesmen and one to two deliveries.

Financial management; franchisees can be responsible by the manager or arrange for other people to manage.

Two Personnel management

Human resources management: arranged by the store manager or the owner.

Employee performance appraisal: the actual income of employees is calculated according to their performance. Top no c) capping.

Staff skills training: the training of the business ability of the franchisees is free of charge by the color field company.

　　 Three. Exclusive shop operation

1. Field operation management

Display: display area and display rack in various areas; refer to the display shop of the color field company. The first sample display at the opening of the new store is sent by the color field company to help out the sample. The details are handled by the owner or manager.

Goods in and out: the products of the franchisee are shipped by the color field company, and the franchisees can not purchase them on any pretext. If the company has a few incomplete commodities, the franchisee can submit written applications to the company's management department by the manager or the owner, and then purchase by the company's purchasing department. The company fully embodies the advantages of unified procurement. If the franchisee purchases itself without the company's unified situation, the company will consider the franchisee's breach of contract to launch its own initiative, and has verified that the company will no longer provide any support and services, and the franchise contract will be automatically cancelled. The color field company will no longer bear any obligation in the contract.

2. Customer management and organization

Material management of customers: the customers of franchisees are provided and sold by the franchisees themselves. The materials supplied by the company are also kept by the franchisees themselves, and the company can also maintain and maintain them free of charge according to the requirements of the franchisees.

The complaint handling of the color field company is: every franchisee must have more than 5000 yuan of customer complaint handling margin. There is a problem in every franchisee's service. If the company's processing fee is temporarily paid by the margin, if the cost is not enough, the franchised store should be replenish in time. If the store refuses to cooperate with the processing company, the company has the right to reconsider or cancel the cooperative contract for the franchise of the store.