How Should Clothing Retailers Develop?

Make stronger and more market terminals and win the favor of big brands with channels as capital.

Specifically, it is to constantly seize all kinds of terminals (storefront and counter) on the basis of doing well the existing store operation.

Maybe you will laugh. How can that be? I have a hard time in a store, and I will not die.

Ha ha, there are many words here.

Less store makes you tired, tired of stocking, tired of sales and tired of management, because you have low sales, so you can't invite people.

Some people say, I haven't got any experience before I know the market.

This concept is understandable. It is a person with a certain clothing basis.

And you need to take a lot of effort in clothing knowledge, so you can hardly catch up with them.

Does such a person have a chance?

My answer is: Yes, and more opportunities.

I used to operate a new brand, and a franchisee was only 23 years old.

He was very interested in sports and leisure. He was very demanding when he joined a big brand. So he found us.

I asked him to visit our entire factory area, and also to say that we still export mainly, and domestic sales have just been developed.

But we will fully protect the interests of the first group of franchisees. We hope that everyone will have a common development concept.

After I was persuaded, he opened the first shop in the local shop. Because our brand high school space is not in place, we can only talk in terms of style, store design, window display, interactive marketing and so on, so his performance is generally barely guaranteed.

So I went to investigate his market in person, and finally advised him to speed up the pace of terminal layout and quickly enter the shopping mall.

He was very suspicious at that time, and I told him this:

First, the rationality of layout will be improved.

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Publicity and guidance will enhance recognition and establish brand image in the area.

Two, our company will continue to accept him.

We will provide promotional clothing to make it profitable as soon as possible.

Three, that's my personal whisper. Without losing money, if we can't make you profit quickly, when you reach a certain number of terminals, can't you cooperate with the big brands?

He was smart enough to start all his relationships and enter all the shopping malls that he could enter. He negotiated with us to convert to agents and developed many franchisees in the region.

When I went back, I told him that the shopping center was also positioned in the minds of consumers, and that the development was not good. He said it was okay. He also acted as a wholesale brand to replace four grade department stores. He took me to several of his roadside stores, which were sold in foreign trade.

Wow, I asked him how many terminals he had developed over the past year. He said that big and small, including those who joined, were more than 70 in one province.

Our brand has more than 20.

He also told me the truth, there are many brands looking for him now, but considering that we are slowly making profits and inventory support, he also wants to cooperate with us for three years.

The terminal of the family is ready to change the card.

Do you understand? If you are already doing a retail store, when you are not well, I suggest that you do not copy the franchise chain, and try to help them expand the terminal. This is your capital in the future.

At the same time, the brand generally has a group of professionals in operation, has a relatively standardized business philosophy and methods, from which can also learn a lot of useful expertise.