When Joining The Clothing Brand, We Must Pick The Top Three Analysis.

The first is market trend analysis.

There are many plates in clothing, which have different development trends in different periods.

For example, in the current domestic market, women's clothing is a potential sector. Acting as a proxy is a good choice.

Franchisees must have some understanding of some major trends when choosing brands. Although they do not necessarily choose brands according to fashion trends, understanding the trend will help us to grasp the overall trend when choosing brands.

The second is self.

Analysis.

China's north and South regions are very different, and the consumption level and consumption habits vary widely.

Different brands have different markets, and high-end brands are not suitable for all markets. For example, in some economically underdeveloped three or four line markets, it is not appropriate to introduce high-end brands, especially high-end international brands, and are more suitable for introducing some mass brands.

Franchisees should take full consideration of the characteristics of the local market when choosing brands, do a good job of investigation and analysis in advance, understand the income level, consumption habits and market brand distribution rate of local consumer groups, and decide to choose the brand orientation.

And then

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The self analysis includes the analysis of funds that can be invested, the location of funds can be determined by investment and the market scope that can be covered (for example, the province's generation, market generation, etc.).

Analysis, if there is no operation of the brand, then franchisees should be cautious when choosing brands, and choose the enterprises with strong brand management capability, so that they can provide greater support in brand operation. Team analysis, for the franchisees who are big regional agents, such as the provincial level, must have their own team, and it is impossible for a person to run the brand.

Network construction analysis, "the network does not mean how many people are in your purchase, but how many distributors have long-term and stable cooperation with you". When franchisees choose brands, they should consider whether they have such a network, because mature brands also value this point when choosing franchisees.

Through the above analysis, franchisees can identify a big orientation when choosing brands, and the next step is to contact brands.

At present, there are many channels to contact brands, such as attending various kinds of clothing exhibitions, referring to professional media, such as newspapers, magazines, networks, television and so on. At the same time, franchisees can also establish contacts with brands through industry organizations and professional information companies.