Exclusive Interview With Wu Ye, Founder Of LA CORDE

The new generation of China's new luxury fashion men's wear brand LA CORDE, a leading fashion media, industry leaders and VIP guests, has witnessed the latest product of the 2015 spring and summer brand of the three string new men's wear LA CORDE brand. San Xian Xin Shang Men's wear Mr. Wu Ye, founder and general manager of LA CORDE, also came to the scene to witness the occasion with more than 600 distinguished guests. After the press conference, the reporter interviewed Mr. Wu Ye, the founder and general manager of the LA CORDE, the new president of the three strings.

Reporter: what is the special meaning of the new Shanghai fashion week, LA CORDE?

Wu Ye: This is the first time that we have launched the brand conference of our new LA CORDE, which is the first time in Shanghai. fashion week With milestones, I believe this is just the beginning, and I believe we will have more opportunities in the future. In fact, our brand has been released in London Fashion Week in June this year. We are also the first Chinese commercial men's clothing brand to be invited to London Fashion Week, which has an unusual incentive for the development of our brand.

Reporter: is there any special difference between our LA CORDE brand and the international fashion week?

Wu Ye: Yes, although our brand is still very young, it is also in the development stage, but it can cooperate with the London Fashion Week and the Shanghai international fashion week. There will be many special feelings for our brand. We can feel the creativity from different brands on the fashion week and accept the latest fashions and latest trend information, which will play a certain role in our brand decision making. Of course, in these fashion week, we hope that we can use the larger platform to show the charm of our brand.

Reporter: May I ask Wu, how are you? Understand What about the word "fashion"?

Wu Ye: I think fashion is more of an attitude towards life and a life concept. Just like our new LA CORDE, it advocates a life philosophy and a fashionable attitude towards life.

Reporter: what other actions will our brand take after this Shanghai fashion week?

Wu Ye: at present, our brand will mainly focus on the opening of offline stores. At present, we will set up shop in the main cities around Ningbo, Wenzhou and Shaoxing. Among them, the first store of our brand has been set up in Ningbo Century Oriental Commercial Plaza in October 1st. The first shop we have cooperated with Wanda system also opened in Wenzhou in November 1st. Next we will cooperate with more commercial complexes and gradually carry out the plan of offline stores in China.

Reporter: what are the new moves of our brand at the same time of setting up a physical store?

Wu Ye: at the brand level, we will absorb more fresh elements, such as crossover, such as art and other forms of expression, will gradually see these elements in our brand. I hope that through these means, we can show our consumers a different brand image. I hope our brand is diversified, full of fresh and passionate.