The Andersen Foundation And Copenhagen Fur Break Into The Fashion World.

According to TORBEN G.JEPPESEN, director of the Museum of Andersen, Andersen museum was established in 1905 and is located in the city where Andersen was born and raised. The building of this museum is the place where Andersen lived. It has been nearly 110 years now. At the age of two, Andersen started his first interest and yearning for China in the family, and imagined the wonderful life from Denmark to China. This is the focus of this collaboration with Copenhagen fur and the introduction of "fairy tale fashion show" in China.

He has been traveling to China for more than 20 years. In order to better integrate himself into Chinese culture, he gave himself a Chinese name "Tuo Ben", and encouraged himself to contribute to the cultural exchanges between China and Denmark. He continued to spread Andersen's fairy tales. Tuo Ben found that many children in China are reading Andersen's fairy tales, and young people are also writing articles about Andersen's fairy tales. From this, Andersen's fairy tales have deep ties with Chinese culture.

　　 Fairy tales and fur culture fashion Collision

In September this year, the Andersen foundation held a Andersen fairy cut paper cutting exhibition at the China Women's and children's Museum during the Danish Prime Minister's visit to China. This exhibition is an interpretation of Andersen himself and Andersen's fairy tales in the story. The exhibition will also be shown in 5 other big cities.

In addition, the Andersen museum also hopes to understand to a greater extent how to use Andersen's fairy tales, how to interpret it in another way, and link it with modern life and fashion.

The cooperation with Copenhagen is to interpret fashion in another dimension -- to interpret Andersen's fairy tales with fur. From the meaning and language of Andersen's fairy tales, it is quite common in Danish culture itself. Many of the spoken words in Danish are derived from Andersen's fairy tales and allusions, just like Chinese idioms. Andersen's fairy tales can be read by all ages, and can be understood through many levels.

Tuo Ben hopes that this "fairy tale fashion show" will enable everyone to know more about Andersen and his fairy tales. He can also learn from a fashion perspective from a different angle. Because China's long history is appealing to Denmark, Andersen is a common interest between the two countries. Danish people always have curiosity, and they hope that the two countries will carry out long-term cultural exchanges and cooperation.

In China, the current fashion trend is to excavate some traditional culture and integrate into the current design. The Andersen foundation and Copenhagen cooperation are also the same idea. Andersen's fairy tales have been a cultural heritage a hundred years ago, but they can be re interpreted in modern design, bringing traditional culture values into their present life and design. In essence, this interpretation is the reproduction of fairy tales and Andersen's own values.

Andersen has a fascination with Chinese culture, and his fairy tales can have some influence even in modern society. Modern people prefer the way of storytelling and the process of story formation, such as Harry Porter, which is a fairy tale in modern times.

As an old man, Andersen has had many illusions and dreams about technology and the future. Some of the stories he wrote about the hottest balloon from the other side of the world to Europe, including the use of modern elements such as steamboats. Andersen himself really liked traveling. In nineteenth Century, he insisted on traveling to see different and fresh things. This is similar to the way of life we love today.

Although Andersen is a man living in ancient times, his way of thinking is very modern. In those days, he took photos of himself and printed them on his business card. When he introduced himself, he gave you his business card. When I was traveling in Europe, I would introduce myself to the media, and I would explain to the media how long it would take to introduce my personal presentation and works. In those days, he had a very advanced idea. In our view today, we are using "self media" to promote ourselves.

　　 The Andersen foundation will conduct extensive cross-border cooperation.

When the Andersen foundation decided to run the Andersen paper cutting exhibition in Beijing in September this year, Copenhagen fur invited to visit Copenhagen headquarters of the company, and ran to understand the design works of Copenhagen fur studio designers, and brought up the concept of "fairy tale fashion show". He wondered if he could make use of Andersen's fairy tales to create some conceptual designs. When he shared the idea with Copenhagen fur, the two sides hit it off.

After that, Copenhagen fur invited the designer to visit the museum, and the designer decided to choose what stories to choose as the blueprint for the creation. For designers, they are more likely to find their inspiration and know which stories are more inspiring for them.

Though the little mermaid statue is located Denmark It belongs to Denmark, but on another level, its legacy is global. As the curator of the Andersen Museum, Tuo ran his responsibility and obligation to retain and spread the values and cultural heritage of Andersen's fairy tales.

From another point of view, Tuo ran learned that CCTV had interviewed two Chinese children, and their understanding of Andersen's fairy tales made him feel deeply. The little girl said that her favorite Andersen fairy tale was the little mermaid. In the Danish version of the ending (the happy ending is the Hollywood version), there are sadness, anticipation and dreams here. Although dreams can not be realized, this story will lead people to pursue a better life. The boy said he preferred the story of the ugly duckling, but the process from ugly duckling to noble swan is hard but worth it.

Tuo Ben said, Chinese children really understand the deeper meaning of Andersen's fairy tales, and feel very much about life. He hopes to bring Danish culture and values into modern fashion life. The show and the press conference are part of the fashion life. In this way, we can bring everyone into the re interpretation of European culture and Andersen's fairy tale culture.

"Come to China this time. exhibition It is an invitation from the Chinese government. Usually, the government or other agencies are invited to do cooperative projects, usually integrating Andersen's Fairy Tales into the project. "Guangdong has invited the foundation to do a project related to Andersen's fairy tales and children's series," he said. Guangdong wants to build a model of a Danish village modeled on the British village, with the theme of Andersen's fairy tales as its theme. It is composed of living rooms, theaters and other buildings, which is equivalent to a complete small society. The theme of the whole design and architecture is the concept of Andersen's fairy tales as a whole.

Tuo Ben introduction, Andersen foundation and Fudan University also have a cooperation, has been going on for a period of time. The two sides are deeply engaged in the in-depth study of Andersen's fairy tales, and this project has grown bit by bit.