XTEP Attaches Importance To Micro Shop Marketing Channels To Support Entrepreneurs

On the afternoon of November 7, 2014, the signing ceremony of the strategic cooperation between XTEP electricity supplier and microshop network with the theme of "all the people is business" was held on the 25 floor of XTEP Century Towers, Guanyin Hill operation center, Xiamen. The two sides formally established a strategic partnership.

Xiao Lihua, vice president of XTEP group and general manager of e-commerce, Dr. Liu Xin Wang, head of XTEP Group Electronic Commerce Center project, Mr. CEO, Mr. Mo Jun song of micro shop network, Mr. Jiang Dawei, director of micro shop operation, attended the signing ceremony.

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Mode, Dr. Xiao Lihua said: from the perspective of entrepreneurs, this is undoubtedly an opportunity for counterattack.

First, the micro shop is a zero threshold business platform, even without industrial experience, no electricity supplier experience, no warehouse logistics experience, can also be flexible.

XTEP group has collated all the necessary materials to help entrepreneurs choose a reasonable combination of goods, do not need to take inventory risks, but also to ensure that the price advantage and quality assurance.

Whether students, freelance or office workers can use the time of fragmentation, through micro-blog, WeChat, blog, BBS forum and other promotion, seize the opportunity and create wealth!

As the first brand of fashion sports, XTEP is positioned in the supply chain, production, logistics and services to adapt to the users' group (young people).

The introduction of whole category products provides excellent upstream resources for micro shopkeepers, and also provides high quality and low price products for micro shop consumers.

At the signing ceremony, Mr. CEO, Mr. Mojun song, delivered a speech. XTEP, as the first brand of the global fashion movement, developed well. Through the Tmall data cube in October, XTEP has become the first brand of sports shoes and sporting goods. Its sales volume and sales volume have surpassed international giants such as NIKE, Adidas, New Balance, and so on. They are pushing hard at the Tmall, Nike and new Bai Lun, leaving Lining, Anta and 361 far behind.

Micro shop is a new mode.

He needs more excellent suppliers. XTEP is the first brand of fashion sports. The introduction of XTEP products offers a good price guarantee for micro shopkeepers. We are very pleased to recommend this excellent supply information to our users.

Later, Mr. Mo Jun Song added that the original intention of the microshop is: open shop without inventory, no need to deliver goods, no need to deal with logistics, only through the promotion of social circles, you can get commission income from network sales. It is an efficient mode of network distribution. The supplier is responsible for the delivery, and the micro shopkeeper is responsible for the promotion. The micro here is not the concept of mobile Internet. "Micro" is the meaning of ease. For the supplier, it saves the cost of promotion, and provides a zero cost business platform for the micro owner.

Now the Internet is very popular, micro business is very hot, micro marketing is also very hot, but after all the excitement, we must return to the essence of business: all businesses will win in the supply chain, win in products, win in the channel.

The mission of micro store is to help such excellent brands.

Do network marketing different from Ali, Jingdong, Tmall and other mainstream e-commerce platforms.

Dr. Xiao Lihua, vice president of XTEP group and general manager of electric business, said that as the first cloud selling e-commerce platform in the world, microshop network has already opened 10 million microphones to cover the mainstream online shoppers in China. The products of suppliers are displayed in all microstores in their distribution system.

The strategic cooperation between XTEP and micro store network is an opportunity for XTEP to seize the Internet market. The micro store will lead the resources to XTEP in the network channel and distribution resources, and help XTEP brand enterprises to manage the channels and consumers efficiently.

The cooperation between the two sides is aimed at strengthening the electronic commerce field and sharing resources together to try and explore the mobile Internet.

This is a revolution in traditional business, and everyone is in business.

When all electronic business platforms provide services in the retail sector, mobile providers have already focused their efforts on channel links, enabling countless micro businesses to sell products for you.

During the meeting, both sides introduced the planning of the project and the development trend of the mobile e-commerce industry. At the same time, they expressed their good wishes and confidence in cooperation. We believe that XTEP's strategic cooperation with the micro shop network will meet the new marketing era of Internet which subverts traditional commerce.