SF Promotes Cross-Border Electricity Providers And O2O

Low-key operation for 2 years

Electric power brand Shun Feng preferred, has completed the task of accumulating service experience for the group to help the group hatch an independent brand "Shun Feng cold pportation". Next, it will force O2O and cross-border electricity providers to seek breakthroughs for the next development.

Revenue grew 200%

SF preferred to be a high-profile actress in May 2012. It has experienced three senior executives: Liu Miao, Li Dongqi and Cui Xiaoqi.

According to the preferred insiders, the replacement of the three preferred persons is closely related to the development of the preferred business in all periods.

Liu Miao is responsible for optimizing the first phase of "electricity supplier build", after the completion of the business, it is necessary to dock with the group and maximize the utilization of resources. At this point, people who need to grasp the group resources will advance.

This is Li Dongqi, who joined SF as vice president in 2007 and helped to form an airline company.

When Li Dongqi took over Liu Shuang's preferred business, he did not fully understand the electricity supplier, but his advantage was that he could call Shun Feng aircraft and pportation according to his business needs.

When Li Dongqi was in charge of selecting the best business, he preferred to walk out of Beijing quickly and launch the food delivery service in Shanghai, Guangzhou and Shenzhen.

The second stage of optimization is not only to expand the group resources, but also to make the "process experience" for the group to develop e-commerce logistics, and to accumulate experience to provide services for other e-commerce customers. The group hopes to cut into the big cake of the express delivery industry.

When

When the former executive Cui Xiaoqi took over the business, the second phase was basically completed.

In September this year, SF launched its own "Shun Feng Leng Yun" brand, aiming at the fresh food industry, providing "one-stop supply chain solution". This year's double 11, Shun Feng cold pportation will usher in the first test.

according to

A fresh brand operator revealed that two of the 11 types of fresh logistics businesses participated in the business. One is Shun Feng cold pportation, the other two is rookie logistics.

Shun Feng cold pportation service customers include both optimization, including Tmall and other platform businesses and other fresh electricity suppliers and enterprises.

After hatching out the cold pportation business, it is necessary to optimize the development of e-commerce business.

In the preferred CEO Cui Xiaoqi (Li Dongqi returned to headquarters, but still preferred chairman) it seems that although the development of late selection, but the growth rate is very fast.

He disclosed that in the past year, the preferred revenue grew by 200% over the same period, and the three digit growth rate is expected to continue in the future.

Force O2O and cross-border electricity supplier

At present, the competition of fresh electricity supplier industry is very fierce. In addition to SF preferred, original life network, Tuotuo Industrial Company, Tmall, Jingdong (No. 1) and so on have invested huge amounts of money.

Cui Xiaoqi said that Shun Feng preferred 60% of the imported food at present, and maintained a relatively high-end positioning. In the future, it will not only increase the share of imported food, but also increase differentiated domestic products.

To seek breakthroughs in development, Shun Feng also joined the cross-border electricity supplier.

According to Cui Xiaoqi, the preferred company has registered overseas companies and will try the "milk powder" category for cross-border e-commerce.

"We are exploring the FTA and the port mode. We have established cooperation with many ports, and we will dock with the customs information system. We will gather some goods to the port free trade zone. After the order is placed, we will ship the goods through personal mail."

Cui Xiaoqi said that the preferred source of goods came from the direct cooperation of brand overseas distributors, preferably through buyout.

Cui Xiaoqi said that because of direct cooperation with overseas distributors, the product itself would be profitable, but the cost of operation would be very high, for example, customs entry would have about 10% of postal tax.

But we prefer to try to lower the price, so as to promote the brand and seize the market, so we will not consider the issue of profit temporarily.

It is reported that the cross-border e-commerce website in November, users can buy the United Kingdom, Holland, Italy and other countries milk powder, the United States milk powder optimization is under negotiation, the next category will also expand to foreign high quality health products.

In addition to cross-border electricity providers, the opportunity to explore O2O is still preferred.

In particular, this year's double 11, SF "Hey guest" stores will be linked with the best choice. In addition to publicity and display, the store will also offer on-site orders and room temperature service.

Cui Xiaoqi believes that the most important strategy of fresh electric business is warehousing and logistics. Community convenience stores will be a very good direction, for example, cold chain pport products can be stored in community freezers, and there will be substantial savings in logistics and packaging.

In addition to the linkage with the brotherhood Department "Hey guest", the plan is also planned to work with more convenience stores in the community.

"Although we started to cooperate with Hakka in May this year, the proportion of sales has accounted for 15%, and we will choose this path very firmly.

We are also considering pushing different products for different communities, such as the introduction of some low-end brands.

Cui Xiaoqi said.

Cui Xiaoqi, who has experienced the ups and downs of customers, believes that making electricity providers can not be too radical and not too conservative. How to balance the two is very critical.

He said he would prefer deep ploughing in the field of food and expand more suppliers through group resources.