Balance Relationship Between Clothing Stores And Headquarters

While ensuring the interests and development of self run stores, garment enterprises should also take into account the mood of franchisees and maintain the loyalty of franchisees.

After all, for many popular brand clothes, the two tier market is mainly done by franchisees.

As a market manager of an enterprise or a branch, how can we maintain the balance between the two?

1, make a reasonable shipment discount (price).

The discounts (prices) for franchisees are generally not too low, because franchisees' profit margins are very high, so it is easy to use price cuts, discounts and other means of sale to disrupt the price system.

Generally, a higher rebate can be used as a reward to franchisees. The rebate of the garment industry is generally around 5%.

2, formulate a strict price protection policy, collect a certain margin, and strictly regulate and regulate the price of clothing stores. The price is kept stable, so that the price system of self run stores will not be impacted.

3, image, provide strong support for the image building of franchised stores, maintain the unity of chain store image, guide the business philosophy frequently, organize regular supervision and training personnel to track management.

4, maintain a unified pace of sales promotion activities, notify the franchisees during the promotion of shopping malls or self run stores, promote promotional activities synchronously, and then give the franchisees certain promotional subsidies depending on the scale of sales promotion.

You can also provide the franchisee with some effective specials to deal with the special sales promotion activities.

5, in terms of goods category management, formulate a more reasonable policy of return and encourage franchisees to increase the variety and quantity of goods and enhance their competitiveness.

6, some manufacturers use franchised stores and direct outlets to sell different products to avoid the most direct conflicts.

The clothing industry can be said to be a relatively low threshold industry, but also an extremely competitive industry.

For clothing chain stores, under the current market environment, the two modes of direct and franchisees have their rationality and limitations. These two modes will also coexist in a certain range for a long time. How to strengthen management and coordinate their relationship among garment enterprises is a top priority for them in the market work.