Japanese Women'S Wear Is Welcome To Guangzhou Shopping Mall.

In the past few years, "Korean wave" has been playing a very important role in China's women's wear market, but in recent years, Japanese brands seem to catch up with the Korean brand.

Reporters observed that Japanese clothing brands such as Lily Brown, Snidel and Moussy, which were frequently seen in Japanese fashion magazines, appeared in Guangzhou's major shopping malls this year and occupied an important position in shopping malls.

Insiders said that from the national market perspective, Japanese brands will receive more and more attention from shopping malls, while the relevant person in charge of shopping centers said that the introduction of Japanese women's clothing brands is mainly aimed at avoiding differentiation and making shopping malls younger.

Japanese brands have appeared in major shopping malls in Guangzhou.

In recent years, several shopping malls in Guangzhou are undergoing different levels of decoration and upgrading. Among them, Tianhe square is the most obvious after the renovation, and the changes in women's clothing brands are most obvious. Earth Music & ecology and hyphen world gallery are two new Japanese dress brands, and occupy an important position in the negative layer.

In addition, there are 5 Japanese women's wear brands on the first floor of Tianhe City, including the mash style lab's brand name Lily Brown, Snidel and FRAY I.D, as well as the cool personality MOUSSY and sweet leisure SLY, while the two Japanese women's wear brands, including MOUSSY and SLY, are also playing an important role in the first floor of the Plaza.

Recently, in the 2 floor of the shopping mall, Libai Plaza has opened a Japanese brand store Ji. Its Japanese brand is unique in Guangzhou. It focuses on personalization and design. It belongs to the Japanese high-end brand.

Wu Shan, deputy general manager of Libai Plaza, said in an interview with reporters that he hoped that the introduction of these young and vibrant high-end Japanese brands could make Libai square more youthful and differentiated from other shopping malls.

As we all know, I.T, located at MU of Tai Koo Hui, has always been popular with fashion people for its avant-garde and unique personality.

In I.T, in fact, "hide" many Japanese brands, of which Murua is one of the brands of Japanese famous clothing design company. Its distinctive personality design has made this brand and founder and designer momoko popular.

Why is the Japanese dress more popular?

In fact, Chinese people began to get into Japanese brand of women's clothing, about 10 years ago.

At that time, the women's clothing brands such as "Fei Jie", "23 districts" and "ICB" were introduced into the big shopping malls. But these brands were dressed in mature women's styles. Most of them were regular clothes. The popularity of black, white and gray was not cold or hot at that time, and was soon covered up by the "Korean wave".

In the past two years, the popularity of some Korean brands has not been as popular as before. The decline of Han Chao indirectly gave Japanese brands a chance to turn over. Although in recent years, European and American fast fashion brands such as ZARA and H&M have gradually invaded the Chinese clothing market, Japanese brands still have certain advantages.

In the interview with reporters, the person in charge of the square said that the Japanese dress is more suitable for the eastern people in the style, tailoring, color and so on, and the price is also close to the people, so it is very popular among the consumers in Guangzhou.

The age style of the overall style of Japanese women's clothing brand has been reduced, from the mature women's clothing to the "literature and art fan" and "little fresh". Among them, women's clothes like "Lily Brown" and "Snidel" are always scarce in the market.