The Development Trend Of High-End Shopping Centers In The Future

Shanghai, November 10, 2014 - Asian shopping centers are still ahead of the rest of the world. With the rise of more commercial buildings and the growing maturity of consumers, developers are making every effort to make their high-end shopping centers different.

Most of the newly opened shopping centres are geared towards the growing middle class, providing them with affordable, fast fashion brands. At the same time, some new projects aim at high net worth customers.

The latest data show that many luxury buyers are reducing consumption to buy more affordable brands - a 2013 study showed that 37% of Chinese consumers plan to reduce spending on luxury goods. The latest goal of some retailers is to plan the future of luxury shopping. All kinds of brands and shopping centres must be able to provide exclusive characteristics and unforgettable shopping experience.

These new ideas may be put into operation in 2015 and will bring new shopping experiences to the super rich.

　　 Cook with stars

In New Shopping Mall Setting up Michelin star restaurant to increase passenger flow is a sure way. Shopping centres in Asia are planning to introduce the concept of delicious food. At present, a project not yet open to the public provides a rare opportunity for wealthy customers to cook with their favorite star chef in the art kitchen, and hold a dinner at a private restaurant at the rooftop of the luxury shopping center.

　　 Custom design

In addition to embroidering leather goods, shopping centers have launched the concept of luxury customization to meet the needs of consumers who are most detail oriented. All kinds of new services have sprung up, including the arrangement of on-site stylists that can reach many brands, so that consumers can drink drinks leisurely in private salons, and watch the stylist display many famous brand costumes.

Another new trend is that many new fashion brands are springing up like mushrooms. Designers are designing and accessories for new luxury brand fans.

　　 VIP apron

Is there a better way to bring new purchases back home than private airplanes? The top shopping centers are trying to meet international customers traveling by helicopter through the airport with immigration and customs service counters. In addition, if you travel during rush hour, you can always take a helicopter to the downtown area and stop at the helipad on the rooftop to enter your favorite luxury retail store.

　 Virtual servant

Imagine Apple's Siri serving you in a shopping mall? A famous global developer is trying to use this technology. The top customers will receive a platinum key card, which will be identified immediately when they enter the shopping center. A digital servant will greet these guests, so they can enjoy customized services such as customized music, signs of fragrance and mood lights. In addition, the service will tell the store its favorite brand when the customer enters the shop, so that the store can prepare the fitting room for the private customers and pour the champagne well.

The virtual servant also includes a mobile phone application, which integrates free services such as escalators, gift giving and reservation. If you forget to visit a brand you like, the virtual servant will remind you.

　　 Social media Theater

Brands have launched new social media services to link fashion designers with their online servants. From the private fitting room to the public airstrip, retailers have integrated many technologies, and you can publish the latest fashions you find through the smart dressing mirror in the fitting room or live broadcast in the store on social media. In the end, when the guests did not pay, they knew that online friends "liked" their new clothes, and the people who stood at the forefront of the fashion industry would be delighted.

　　 Slim, not just wallet.

Specially designed Retail space It provides adults and children with opportunities to get along with professional athletes. Half of these new shopping malls are shopping centers, half of which are Sports Themed entertainment places, providing comprehensive sports facilities and satisfying everyone's enthusiasm for sports. Some of them can hold live events of over 10000 spectators, set up youth sports clinic activities stations, and carry out special training with professional athletes. For shoppers willing to burn calories in traditional ways, there are also carefully organized sports goods and luxury stores.